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Aaron Thompson (Chief Revenue Officer of SuccessCOACHING and Founder of Red Slacks) has dedicated his professional life to helping companies and CS professionals. He and Alex delve into the importance of leveraging digital technologies and data to enhance customer experience, and explore the benefits of transitioning from high touch to tech touch interactions.

Topics:

• 02:40 - The origin of the Red Slacks
• 07:44 - Aaron’s journey into customer success
• 12:28 - Importance of hospitality experience in CS
• 17:14 - Digital customer experience definition
• 19:33 - Leveraging data in digital strategies
• 26:50 - Rethinking the traditional QBR
• 34:37 - B2B learns from direct-to-consumer strategies
• 36:34 - Effective tools in digital CS
• 40:20 - The missing piece in customer success platforms

Enjoy! I know I sure did...

Aaron's LinkedIn: https://www.linkedin.com/in/athomps/
Red Slacks: https://redslacks.com/
SuccessCOACHING: https://successcoaching.co/

Resources:
- 4Rocks by Sean Albertson
- Revenue Operations by Stephen Diorio and Chris Hummel

Shoutouts:

• Simon Kriss: https://www.linkedin.com/in/simonkriss/
• Percy Rose: https://www.linkedin.com/in/percyrose/
• Mickey Powell: https://www.linkedin.com/in/mickeypowell/

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This episode was edited by Lifetime Value Media, a media production company founded by my good friend and fellow CS veteran Dillon Young. Lifetime Value aims to serve the audio/video content production and editing needs of CS and Post-Sales professionals. Lifetime Value is offering select services at a deeply discounted rate for a limited time. Navigate to lifetimevaluemedia.com to learn more.

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The Digital Customer Success Podcast is hosted by Alex Turkovic