• How 3D Immersive Experiences are Enhancing E-Commerce for Brands w/ Marc Beckman & Neha Singh

  • Jul 2 2024
  • Duración: 53 m
  • Podcast

How 3D Immersive Experiences are Enhancing E-Commerce for Brands w/ Marc Beckman & Neha Singh Por arte de portada

How 3D Immersive Experiences are Enhancing E-Commerce for Brands w/ Marc Beckman & Neha Singh

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  • Resumen

  • Why have brands like Prada, Dior, Fendi, Nars, and Charlotte Tilbury created 3D immersive stores to engage with their online shoppers?


    Simply put, money, money, money.

    In this episode, Marc sits down with Neha Singh, the founder of Obsess and a former tech lead at Google and head of product at Vogue. They discuss Neha's unique journey from computer science to fashion, her innovative work at Vogue transforming its digital presence, and the creation of her startup, Obsess. Neha elaborates on how Obsess is revolutionizing online shopping through 3D immersive experiences, the importance of these innovations for modern consumers and brands, and the benefits of integrating such technology into marketing strategies. The episode also touches on the potential future of digital assets, gaming platforms, and how immersive technologies can enhance superfan experiences with celebrities.


    Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/


    Episode Links:

    LinkedIn: https://www.linkedin.com/in/neha-singh-679a9b17/

    Obsess: https://obsessar.com/


    To join the conversation follow Marc Beckman here:

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