Welcome to the latest episode of Let’s Talk a Little Shop. Emilie interviews Jeremy Bergstein of The Science Project. The Science Project is a digital innovation firm that works with world class brands such as Nike, Kiehl's. Uniqlo, Chanel, Calvin Klein, the Simon Group, Bloomingdale's, and Kate Spade to create digital experiences into physical store locations, and vice versa. In this episode, they discuss: 

00:00: Meet Jeremy Bergstein

02:58: What Makes a Brand Special

03:44: What is a Conversion-Based, Creative Agency?

05:20: How Great Marketers Balance Creative and Data

06:00: Jeremy’s Origin Story: From NYC Science Teacher to Luxury Brand Strategist

11:30: Speaking and Connecting with Customers Requires Constant Reiteration

12:15: You Must Use Data to Inform Your Customer Conversations Online

13:00: You Can’t Build a Successful Business on a Shaky Foundation

15:15: The Disruptive Nature of AI

16:37: How AI Processes Data

18:00: Consumers Are Just Starting to Experience AI’s Power

21:00: Use Cases of AI in Retail - Product Discovery and Attribution

24:23: As AI Progresses, Retailers Will Have to Adapt

27:00: Evolving Digital Experience to Amplify Consumer Experience

30:00: How Lady Gaga Used Digital to Tell Her Fans’ Stories

31:18: The Considerations for Moving into Digital from Physical Retail, and Vice Versa

33:27: Facilitating Brand Conversations at Every Touch Point

35:37: Dynamics of Running an Agency - Hiring, Operations, and Cash Flow

38:00: It’s Important to Have a Specific Expertise and Focusing on Your Core Strengths

iHeartRadio: https://www.iheart.com/podcast/269-lets-talk-a-little-shop-as-98858049/

Spotify: https://open.spotify.com/show/2mgelnENS1iwGAvtjpSxPB

Apple: https://podcasts.apple.com/gb/podcast/lets-talk-a-little-shop-asd-market-week/id1632235057

Amazon Music: https://music.amazon.com/podcasts/cbe2abe2-da10-4d9e-9ac6-33773d68f45b/episodes/c5924847-ec35-4199-bc52-71aabcb966e4/let's-talk-a-little-shop-asd-market-week-welcome-let's-talk-a-little-shop-a-podcast-for-small-retailers-asd-market-week

Audible: https://www.audible.com/pd/Welcome-Lets-Talk-A-Little-Shop-A-Podcast-For-Small-Retailers-ASD-Market-Week-Podcast/B09VHWTKGV