• How Digital Media is Redefining Consumer Behavior

  • Jun 23 2024
  • Duración: 26 m
  • Podcast

How Digital Media is Redefining Consumer Behavior Por arte de portada

How Digital Media is Redefining Consumer Behavior

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    Awareness is likely the most compelling element of purchase decisions.

    Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a multi-channel strategy that can capture your audience’s attention and drive them to action.

    And there’s a surprising amount of strength to in-store communication and word of mouth shaping consumer behavior.

    In this episode… what makes us buy.

    Listen for:
    5:53 Key Insights from the Diagnostic Phase of the Hunter Study
    8:26 The Importance of a Multichannel Strategy
    10:59 The Surprising Dominance of In-Person Communication
    19:35 Demographic Tendencies of Their Influence on Communication Channels

    Guest: Heddy DeMaria
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