Maura Mitchell, a lawyer and MBA, shares her work at the Women's Business Development Center, helping micro businesses test their assumptions and scale. She guides entrepreneurs through a process of testing their early ideas using the Lean Startup Method and the business model canvas.

Mitchell emphasizes the importance of market research and customer discovery interviews to validate assumptions and find product-market fit. She also highlights the value of accountability and mentorship in helping entrepreneurs navigate the early stages of their businesses.

Mitchell's work includes supporting a retail incubator and coaching and education businesses. She envisions expanding her impact by providing connections and facilitating collaboration among entrepreneurs.

In this conversation, Janna Bastow, founder of ProdPad, shares her insights on testing pricing and packaging strategies. She discusses the importance of understanding the different roles and decision-makers in B2B purchasing, as well as the challenges of navigating the procurement process.

Janna also talks about the evolution of pricing at ProdPad and the lessons learned from testing different packages and pricing structures. She highlights the value of customer feedback and the use of AI in product management.

Overall, Janna emphasizes the need for product managers to focus on the core aspects of their role and leverage technology to automate repetitive tasks.

In this conversation, David J Bland interviews Andi Plantenberg about her experience with testing and experimentation, particularly in the context of NASA missions.

They discuss the importance of testing early stage ideas, the challenges of navigating a culture of perfection and safety, and the need for fluidity and adaptability in the face of uncertainty.

Andi shares insights from her work with NASA, including the use of simulated mission control rooms and the iterative design of software.

She also emphasizes the importance of systems thinking and the need to address complex problems in a holistic way.

Overall, the conversation highlights the value of experimentation in driving innovation and addressing the pressing challenges of our time.