In this episode, Tracy speaks with Alma Quiroga about one of her 12 favorite problems, “how might we bring impactful order out of chaos?”

They explore the power of storytelling and narrative in shaping organizational culture and behavior so that business can be a force for good, from the inside out. Alma shares her journey of building people-first organizational cultures and challenging traditional business paradigms. They discuss the need to recognize and understand the stories that drive behavior within organizations and the importance of creating environments where people can thrive. They also highlight the complexity of navigating individual and collective stories within organizations and offer insights for leaders in understanding and shaping organizational narratives.

By recognizing the power of storytelling and creating spaces for collective storytelling, organizations can co-create their culture and navigate transitions more successfully.

Key Takeaways:

Storytelling is deeply ingrained in human nature and is how we relate to each other.

Our brains are wired to make sense of the world through storytelling, and humans naturally order the chaos of the world and their own internal world in a story format.

Understanding how humans make sense through story is essential for effective communication and change management in organizations.

By recognizing the power of storytelling and creating spaces for collective storytelling, organizations can co-create their culture and navigate transitions more successfully.

Alma’s Recommendations:

Book Recommendations:

Whoever Tells the Best Story Wins by Annette Simmons: https://amzn.to/4cqFq56

The Story Factor by Annette Simmons: https://amzn.to/4eGiwrQ

The Storytelling Animal: How Stories Make Us Human by Jonathan Gotsschall https://amzn.to/3xrXCvT

Organizational Culture and Leadership by Edgar Schein: https://amzn.to/4bE0NPb

Humble Leadership, Second Edition: The Power of Relationships, Openness, and Trust by Edgar Schein: ⁠https://amzn.to/3VMfWb0

Managing Transitions by: William Bridges & Susan Bridges https://amzn.to/3znNPaN

Flawless Consulting: A Guide to Getting Your Expertise Used by Peter Block: https://amzn.to/4cCf8MI

Podcast Recommendations:

Beautiful Questions Podcast: https://www.youtube.com/@TuliandAlma

Work Life Podcast: https://adamgrant.net/podcasts/work-life/

Radio Ambulante: https://radioambulante.org/en

Invisibilia: https://www.npr.org/podcasts/510307/invisibilia

Connect with Alma:

• www.almaquiroga.com

• LinkedIn: https://www.linkedin.com/in/almaquiroga/