• How NOT to Market Your Brewery

  • Jul 1 2024
  • Duración: 24 m
  • Podcast

How NOT to Market Your Brewery

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  • Resumen

  • "If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.

    Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer

    --

    Hosts:

    Bobby Fleshman

    Allison McCoy-Fleshman

    Gary Ardnt

    Music by Sarah Lynn Huss

    Recorded & Produced by David Kalsow

    Brought to you by McFleshman's Brewing Co

    00:00 Introduction and Hosts

    00:14 The Importance of Marketing

    00:40 Early Marketing Mistakes

    01:30 Hiring Stephanie Harvey

    05:06 Community Events and Foot Traffic

    08:13 Mile of Music and Lager Fest

    14:02 Live Music and Partnerships

    17:12 Air Wisconsin Collaboration

    21:51 Marketing Lessons Learned

    23:38 Conclusion and Wrap-Up

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