Steven Jack is the Director of Business Development and Strategy at BuildingPoint Midwest and Gulf Coast, a company that helps improve productivity for construction teams through advanced and intuitive technologies. 

Steven has over 20 years of experience in e-commerce media and content, including specializations in WordPress, Mailchimp, and SEO. He has also previously worked at Idea Marketing Group in publishing and editing, among other roles.

Social media has become an essential part of marketing, but which platform is best for your company?

Different businesses have found success on all of the major apps. Each one has a distinct demographic that can be reached with the right kind of content. For most B2B brands, LinkedIn marketing offers both professionalism and an audience that’s actively looking for the next big thing. BuildingPoint is a construction technology provider that has started to produce content primarily for LinkedIn with great results.

In this episode of Pitcher This!, Darren Fox talks with Steven Jack, the Director of Business Development and Strategy at BuildingPoint Midwest and Gulf Coast, to talk about marketing on LinkedIn. They discuss the key ways to build and maintain a social media presence along with which kind of content thrives on the site. Steven also touches on digital and print media and the significant differences between the two.