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On today´s Airbnb Nomads Toolbox episode where you ask the questions and Alex and Pooh give the answers, Alex explains how they generated 700k in direct bookings and teaches you to do the same. The strategies you learn today will be a game-changer for your serviced accommodation business.

Alex covers cold outreach, using seasonal offers, one-on-one personalised contact, partnering up with relocation agents and others, SEO and leveraging social media. He explains how to reach the point where you have so many bookings that you can sell those leads to other hosts.

KEY TAKEAWAYS

• Relying on 3rd party booking platforms like Booking.com and AirBnB is risky. They can and do change the rules overnight, wiping out your bookings.
• Having the ability to take direct bookings is essential.
• Say goodbye to booking site fees.
• When you allow 3rd party booking platforms to control your relationship with your clients, your ability to build a loyal customer base and benefit from repeat bookings is extremely limited.
• You need the freedom to create and shape your entire brand.
• Use cold outreach to secure long-term contracts that are renewed almost automatically.
• Send out seasonal offers to stay top of mind in client´s minds.
• Share additional information your clients will find helpful e.g. local travel tips.
• Occasionally reach out to clients you´ve not seen for a while, with a personal message.
• Partner with other businesses. Alex explains how to form these very lucrative relationships.
• Without good SEO you won´t appear high in the search results.
• Turn lead generation into a revenue stream. Alex explains how.

BEST MOMENTS

"This is a game changer for your serviced accommodation."

"When you bring in direct bookings, you are in control."

"It's all about providing value beyond just a place to stay,"

“They (agents) now know that they can trust us to deliver a great experience for their clients, and in return, we get a steady stream of high-value bookings without even trying.”

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.

This AirBnB Business has allowed each of them to create their own tailor-made ‘lifestyle by design.’

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.