How did a Google Product Manager decide to leave his full time job to become an AI Creator? Bilawal Sidhu most recently worked as a Senior PM at Google Maps, where he led Immersive View and was responsible for new technology innovation. Over time he grew his hobby into a new business. In this conversation he explains how he did it, how he approaches content creation, creator tools, mistakes, how AI is helping creators, pros and cons of working in a big company and more.

Listen now on Apple and Spotify.

⏰ 0:37 Bilawal's Journey

⏰ 3:25 How Bilawal managed to both work at Google and be a Creator, what kept him motivated and Tips.

⏰ 4:57 Approach to Creation

⏰ 8:08 Creation Strategy

⏰ 9:44 How knowledge of creator tools can helped in day job

⏰ 12:00 Mistakes and Advice to tech professionals

⏰ 14:53 That Creator Life

⏰ 20:30 AI Tools Landscape - Industries, verticals, and Tools (Autodesk, Adobe, Cinema 4d, Blender.org)

⏰ 26:52 How AI is helping Creators

⏰ 29:45 Advent of the AI Creators

⏰ 36:24 What AI will do for Content Consumption

⏰ 43:13 Pros and Cons of working on AI at Google and Meta AI

⏰ 1:03 Bilawal's favorite AI Tools and what's next

Referenced

* Corridor Digital

* Marques Brownlee

* Freddie Wong

* Riley

* Nathan Lands

* Joma Tech

* Midjourney

* Controlnet

Where to find Bilawal

* TikTok

* YouTube

* Twitter

* LinkedIn

Where to find Natalia

* Twitter

* LinkedIn