• How the big Never Never deal got made (and what it means for the indie brand)

  • Jun 12 2024
  • Duración: 27 m
  • Podcast

How the big Never Never deal got made (and what it means for the indie brand) Por arte de portada

How the big Never Never deal got made (and what it means for the indie brand)

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  • I’ve got a little bonus episode for you this week, I’n talking Sean baxter and George Georgiadis of the little Australian producer that got started in 2016, Never Never Distilling Co — and I’m talking to them because on May 1st the news broke that they had been acquired by Asahi Beverages here in Australia. It’s huge news and represents a big investment in the brand, it’s one that bartenders I think have been big supporters of since they got started, I’ve interviewed Sean before — he’s always great chat — but I wanted to talk to them to talk through what a deal like this involves, and I asked them a couple times to share the price of the deal — you can hear how effective that was or wasn’t for yourself. A quick disclaimer too, Never Never is the sponsor of the Best Bar award for the Boothby Best Bars events in Queensland, NSW, and Victoria this year, and they’re a sponsor of the Bartenders Weekender up in Brisbane which, yes, is kicking off on Sunday — Sean talks a bit about that as well.
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