• How to Communicate & Build Community on Social Media

  • Jun 23 2023
  • Duración: 28 m
  • Podcast

How to Communicate & Build Community on Social Media Por arte de portada

How to Communicate & Build Community on Social Media

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  • A warm welcome to the 50 new subscribers who have joined since the last edition!If you haven’t subscribed yet, sign up below to join a network of 2,600 climate tech entrepreneurs and investors. The Green Techpreneur (GT) will provide you with the actionable insight and connections you need to make your mark on the planet with your business!If you’re a climate tech startup raising funds, we can connect you with a global investor database of 2,000+ proven climate tech investors. Learn more here and contact us today!In this Green Techpreneur edition I spoke to Going Green Media to share their insight on how to effectively communicate your climate innovation with the world and gain customers and loyal followers!For climate tech businesses that want to connect with consumers and inspire action, creating compelling stories online is a crucial marketing tool. Going Green Media is a growing media platform that does just that.Founded by a creative duo –Ben Brown and Ciara Doyle – the project boasts over 200,000 Instagram followers and creates inspiring films that showcase innovative green projects around the world.Like many Green Techpreneurs, Ben founded the business out of a frustration with the status quo: “I was a student of architecture and getting really frustrated with lecturers talking about modernist designs with no sustainability credentials. So I bought a second hand camera and travelled to locations to film sustainable building projects, in the hope it would encourage the lecturers on his architecture course to teach the principles of environmentally-friendly construction.”Little did he know the initiative would change the course of his life – “it became a viral hit on Youtube, and I realised it wasn’t just the architecture space that needs to get up to speed on environmental innovation, it’s the whole world.”Ciara joined Going Green Media in 2020, and the brand has since steadily grown, working alongside organisations as varied as the WWF, Mastercard and The Olympics.“We film green projects that inspire action,” says Ciara, “we go visit climate tech projects and allow them to tell their story. We translate often very high-tech projects and make the average person understand them and get excited about them.”Winning followers and fans online is especially important for climate tech startups that want to connect with Gen Z and Millennials: according to a 2021 survey by the Pew Research Center, this demographic is far more likely to care about environmental issues than previous generations. They’re also more likely to engage with sustainability content on social media: some 56% of Gen Z reported seeing at least two posts on climate action during their weekly scrolling, with 45% of respondents in that age group engaging with the content.Ben and Ciara share what it takes to communicate effectively and build community in a virtual world.What are the goals of Going Green Media?Ciara: Our tagline is: ‘We film green projects that inspire action’. We are fortunate enough to find incredible green solutions from around the world, whether it’s an organisation or an individual who has come up with a solution to a big climate problem and help them tell their story using video.The second part of our business model is to inspire people to take action for the environment in their own lives and get involved in their community in any way they can.Ben: We feel like a lot of the climate news out there is so negative. That’s why all the content we produce is hopeful and inspiring. And that’s why we feel we’ve been able to have this success so fast, because people want to see content that makes them feel hopeful and like a better solution is possible.What’s a project you’ve worked on that stands out?Ciara: One big moment was back in early 2021. We went to visit a small greentech startup called NotPLA. They were making plastic alternatives from seaweed.It was a really small team at the time. They were in a little office but they were so knowledgeable. Fast forward to the end of 2022, they won the Earthshot prize, which granted them a million pounds toward their project.It’s those incredible startup transformations and journeys that are so amazing, and we hope we played a part in that.What are your tips on creating content and growing online?Make your content personable and accessibleBen: The most successful climate tech startup stories that we’ve seen have made their content personable and accessible. So, taking a wider perspective and looking at ‘what is the problem we’re trying to solve? And then relaying that by breaking it down for people, making it easy to understand, so it’s not in this complex language.Connect your service or product to an individual personCiara: Put a person behind [your product] and say: ‘this is how I use it in my daily life’, or, ‘this is what it’s done for me’. Make that connection to how the product benefits the ...
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