Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode.

Timestamps:

00:00 Introduction

01:16 Building an Outstanding Marketing Team

01:57 Restructuring and Team Dynamics

04:36 Leadership and Team Building Insights

09:29 Hiring the Right People

16:24 Defining Job Roles and Adaptability

17:19 Empowering Employees for Success

17:41 The Importance of Flexibility in Marketing

19:10 Balancing Strategy and Innovation

20:06 Hiring the Right People

20:59 Evaluating Marketing Expertise

23:53 Understanding Business Metrics

27:01 Integrating New Hires into Company Culture

29:27 Hiring Processes and Team Morale

32:36 Final Thoughts and Takeaways

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For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com