• How to Increase Brand Awareness by 55% in Just 10 Days

  • Jun 19 2024
  • Duración: 22 m
  • Podcast

How to Increase Brand Awareness by 55% in Just 10 Days

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  • Resumen

  • Flow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and video. In this episode of Life in Programmatic DOOH, Flow City’s Co-Founder Dagny Lacka explains to Jon Mundy, Associate Director – Programmatic at JCDecaux, how digital-first beauty and healthcare brand Face the Future leveraged the real-world power of pDOOH to drive footfall to their first ever physical activation.

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