Building brand awareness in the market can take many forms. One channel that has gained a lot of momentum is LinkedIn. If your buying audience hangs out on LinkedIn, it can be a prime marketing channel for your company. It can play a pivotal role in reinforcing and expanding your company’s brand. And it’s a way to consistently stay in front of potential HR technology prospects and clients – without feeling intrusive – which can build credibility and trust over time.

(00:00:21) Why you should consider leveraging LinkedIn to reach HR tech buyers

(00:01:51) Know your audience and consistently engage with them to grow your LinkedIn presence

(00:05:29) Build a brand ambassador program with employees to expand company visibility

(00:10:23) Quality, consistency and engagement matter to maximize reach

(00:17:08) Leveraging the various content options on LinkedIn

(00:21:08) Amplifying reach with paid campaigns

(00:23:05) Understanding the account targeting options

(00:25:47) The different types of paid campaign options

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.