• How to Maximize Business Coaching

  • Jul 9 2024
  • Duración: 31 m
  • Podcast

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How to Maximize Business Coaching

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  • Welcome back to Business Unfiltered with Mercer and Jeff Sauer today's topic is How to Maximize Business Coaching 0:00: Business coaching and maximizing its potential. Business coaching helps with fresh perspectives and maximizing investments. People often confuse mentorship with coaching, and defining these terms is important. 3:26: Coaching and mentorship in business, with personal experiences and insights shared by the speaker. Successful people have more coaches, not employees, for a different-level team. Jeff had mentors inside his agency, but later brought in outside coaches for growth. 6:55: Coaching, mentorship, and accountability in personal and professional growth. Mercer describes patterns of self-sabotage in past businesses, and he recognized the need for coaching to break those patterns. He later found value in the Strategic Coach program with Dan Sullivan but didn't continue as he took massive action, made progress, and desired a new focus. 12:44: Unqualified coaches and a need for vetting in coaches. Jeff had a negative experience with an unqualified coach. Mercer had a similar experience with a coaching platform where the group was not vetted, and freelancers and those with established businesses were lumped together. 15:27: Leveling up in business through coaching and taking action. Mercer prioritizes changing how he thinks about something as the main reason to have a coach. Jeff discusses the importance of leveling up in business, citing examples of successful entrepreneurs who have invested in coaches and mentors to achieve their goals. 19:34: Coaching and overwhelming clients with too much information. Jeff sometimes struggles with overwhelming clients with too much information when he’s the coach, while Mercer prioritizes transformation over information. 21:56: Transforming mindset vs. providing information. Mercer emphasizes the importance of transforming mindset in coaching. Mercer stresses coaches must create an environment for transformation. Jeff shares his experience with ineffective coaching, where the coaches provided information but no transformation. 26:36: Transformational coaching, risk vs reward, and budget considerations. Mercer advises working out a budget when selecting a coach, so the risk of investment is something you can afford to lose. Jeff agrees, emphasizing the importance of treating coaching as an investment with the potential for high returns, but it can also be a risk if not implemented correctly.
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