Tech product leaders are faced with a dizzying array of terms and approaches when it comes to measuring the actual value that customers can tangibly get from their products. In this episode, guest Adrian Lee, a VP analyst at Gartner, discusses the implications and common challenges product managers face when evaluating customer value and how to effectively measure it.

Adrian Lee is a VP analyst contributing research primarily to Gartner for Product Teams. Adrian has more than 19 years of technology marketing experience spanning mobile apps, smartphones, SaaS and e-commerce providers. Prior to joining Gartner, Adrian was Vice President and Head of Brand Partnerships at Lazada Group, an AliBaba-Group-owned e-commerce marketplace in Southeast Asia. He started his international career with global and regional marketing and business operations roles at Nokia and Samsung Electronics. He exerts a pragmatic approach to product management and marketing, with a focus on startup and small and midsize business technology vendors. He has personally led new market entry and expansion projects, fulfilling a blend of product marketing, general management, content management and evangelist roles. His role-based research dials into product management and marketing leaders to deploy best-in-class customer experiences and product launches that achieve profitable revenue growth. He also supports product teams on how to navigate disruptive innovation and natural language technologies.