Episodios

  • 5: No One Can Work for Free: Let's Educate Buyers
    Jul 18 2024

    In this conversation, Rebecca Green and Kim Borcherding discuss buyer agency agreements and the changes that will be rolling out in the near future. They share personal stories and insights about buyer trepidation and the importance of having clear communication and understanding between buyers and agents. They emphasize the need for buyers to be educated about the buyer broker agreement and the role of the agent in the transaction. They also discuss the importance of experience, local expertise, and trust when choosing a buyer's agent.

    Takeaways

    • Buyers should be educated about buyer agency agreements and the role of the agent in the transaction.
    • Clear communication and understanding between buyers and agents is crucial.
    • Experience and local expertise are important factors to consider when choosing a buyer's agent.
    • Trust and a good fit in terms of communication style are also key considerations.
    • Buyers should interview potential agents and ask about their experience, understanding of the area, and their process for managing the transaction.
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    34 m
  • 4: How Was Your Q1 and What Are You Doing About It?
    Jul 6 2024

    Q1 was slower than previous years, but picked up in March and April. Market conditions have changed with higher interest rates, leading to slower discretionary buying and selling. Agents should take advantage of the slowdown to skill up and focus on areas of their business that need improvement. Open houses and prospecting, especially with expired listings, are effective strategies for generating business. Agents should also leverage social media to attract relocating buyers. Evaluating expenses and adjusting marketing strategies are important in a slower market. Education and communication with buyers are crucial due to higher rates and prices.

    Takeaways

    • Q1 was slower than previous years, but the market picked up in March and April.
    • Higher interest rates have led to slower discretionary buying and selling.
    • Agents should take advantage of the slowdown to skill up and focus on areas of their business that need improvement.
    • Open houses and prospecting, especially with expired listings, are effective strategies for generating business.
    • Agents should leverage social media to attract relocating buyers.
    • Evaluating expenses and adjusting marketing strategies are important in a slower market.
    • Education and communication with buyers are crucial due to higher rates and prices.
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    29 m
  • 3: Finding the Right Brokerage
    Jul 3 2024

    In this episode, Rebecca Green and Kim Borcharding discuss the different types of real estate brokerages and the pros and cons of each. They cover national brands, local boutique brokerages, virtual brokerages, and low-cost options. They emphasize the importance of considering individual needs and goals when choosing a brokerage. They also share their personal experiences with different brokerages and offer advice for agents looking to make a switch. The key takeaways include the importance of community, the need for ongoing learning and innovation, and the value of aligning with a brokerage that supports your specific needs and goals.

    Takeaways

    • Consider your individual needs and goals when choosing a brokerage
    • Different brokerages offer different levels of support, training, and community
    • Virtual brokerages can provide innovative technology and flexibility
    • National brands offer name recognition and global reach
    • Local boutique brokerages can provide a tight-knit community and specialized knowledge
    • Low-cost options may be suitable for agents with few transactions or specific circumstances
    • Continuously evaluate your brokerage choice as your needs and goals evolve
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    36 m
  • 2: Buyer Trepidation + Seller Response
    Jul 2 2024

    In this episode, the hosts discuss the current real estate market in the Portland, Oregon area. They cover topics such as buyer trepidation, realistic pricing for sellers, the importance of presentation and staging, the best time to sell, and the challenges and opportunities for real estate agents. They also touch on the mortgage industry and the importance of educating buyers about interest rates. The main takeaways include the need for sellers to be realistic about pricing and presentation, the importance of timing and affordability for buyers, and the value of having a knowledgeable and supportive real estate agent.

    Takeaways

    • Sellers need to be realistic about pricing and understand buyer trepidation in the current market.
    • Presentation and staging are crucial for attracting buyers and making a good impression.
    • The best time to sell depends on individual circumstances, but the winter market can be advantageous due to less competition.
    • Buyers should consider affordability and be open to exploring different neighborhoods or locations.
    • Real estate agents need to focus on profitability, educate themselves and their clients, and evaluate their business plans and brokerages.
    • Buyers should work with agents who can connect them with different mortgage programs and negotiate interest rates.
    • Having a strong team, including a home inspector and mortgage professional, is important for a successful real estate transaction.
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    21 m
  • 1: Welcome to How to Real Estate Today
    Jun 19 2024

    In this podcast episode, Rebecca Green and Kim Borcherding discuss the recent settlement of a class action lawsuit brought against the National Association of Realtors for alleged price fixing of commissions. They emphasize the importance of buyer representation and the need for expert guidance in the complex process of buying a home. They also discuss the impact of the settlement on buyers, sellers, and brokers, and offer advice on how to navigate the changing real estate landscape. The key themes of the conversation include the importance of buyer representation, the need for brokers to level up their skills and value proposition, and the importance of transparency and education in the real estate industry.

    Takeaways

    • Buyers should prioritize having expert representation when purchasing a home, as the process is complex and infrequent for most people.
    • Good real estate agents should focus on leveling up their skills and value proposition to provide the best service to their clients.
    • Transparency and education are crucial in the real estate industry, and agents should be knowledgeable about contracts and negotiation.
    • Buyers and sellers have choices in who they work with, and it is important to find an agent who can effectively manage the transaction and protect their interests.
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    23 m