🌍🎙 In the latest episode of Global Bonds podcast, titled "Selling into Mexico: keys to successful expansion," we dive deep into the intricacies and strategies of expanding your business into the vibrant market of Mexico. Featuring an insightful interview with Ramiro Velasco, founder of GoAvance, this episode unfolds the roadmap to navigating the challenges and seizing the opportunities within the Mexican market. 🇲🇽 From Ramiro's personal journey of founding GoAvance to the broader spectrum of benefits that Mexico offers to international businesses, this episode is a treasure trove of knowledge for companies looking to cross borders in their business endeavors. 💼 The episode sheds light on the practical challenges of setting up a company in Mexico, such as navigating the local regulatory landscape and understanding the unique consumer behavior. However, it doesn't stop there. It goes on to explore the manifold benefits that await businesses, emphasizing why Mexico stands out as a lucrative destination for expansion. The discussion around the best channels for breaking into the Mexican market, notably through marketplaces, alongside the role of local payment solutions, provides listeners with actionable insights into crafting a successful market entry strategy. 🎙️ Episode highlights: 00:00 Introduction 01:35 Ramiro's journey into funding GoAvance 07:16 Challenges of opening a company in Mexico 12:29 Benefits of companies expanding into Mexico 19:00 Best channel to break into MX: marketplaces 20:02 Mexican payment solutions 23:20 Influencers and SEO for client acquisition 25:01 Local consumers trust influencers 28:09 A success case: novelty TikTok products 34:01 Tips for breaking into Mexico: work with margins and study competitors 37:00 There's still room for explore new niches 39:19 Anecdote of culture clash because of language 🌟 This episode offers invaluable insights, strategies, and a glimpse into the Mexican economic scene. Join us as we unravel these insights with Ramiro and chart the course for businesses aiming for international success. 🔔 Subscribe to Global Bonds Podcast for more insights into everything cross-borders. -- Contact Ramiro: https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/ https://goavance.com/ Music and Sound Design: Logical Disorder / @logicaldisorder