In this episode, James is joined by Jessica Jeffries, co-founder of Chorum, as shares her journey into the world of Salesforce, the challenges and opportunities for the customer success function, and her experience of being an ISV founder.

Chorum’s easy-to-use Salesforce integration enables Customer Success teams to view key data, prioritize daily workflows and act decisively to reduce churn.

During the episode, Jessica discusses the pain points that led to the creation of Chorum and the challenges of customer onboarding and adoption. Jessica also reflects on the Australian ecosystem, the struggles of being a founder, and the need for authentic conversations in the Salesforce community.

Takeaways

• The challenges of customer success and the need for technology to empower this part of the business.
• Embedded change management into customer onboarding to increase adoption
• The struggle of being an ISV founder and the expectations around collaboration and investment.
• How to success in the extroverted world of Salesforce events and conferences
• The importance of authentic conversations and the need for relatable content in the Salesforce community.

About Chorum

Chorum enables Customer Success Managers to achieve their customer satisfaction and revenue goals by making data-driven decisions, prioritizing key tasks and acting based on evidence.

Want to join the podcast?

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to podcast@unaric.com and we'll be in touch.