In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai.

Topics discussed in this episode:

• Why retailers face significant challenges in managing paid media campaigns across multiple evolving platforms
• How the shift to AI powered advertising has transformed the landscape for ecommerce businesses
• How Google's reinforcement learning algorithms work in Performance Max campaigns
• Why product data is becoming increasingly important in the age of AI driven advertising
• What the future holds for AI in paid media management and why human expertise will remain crucial

Links & Resources

Website: https://upp.ai/
LinkedIn: https://www.linkedin.com/company/upp-ai/
X/Twitter: https://x.com/upptechnologies

Get access to more free resources by visiting the show notes at
t.ly/eyBDK


In this episode we talk about: eCommerce, paid media, AI technologies, retailers, Shopify merchants, online stores, eCommerce growth, marketing advice, Google advertising, AI in advertising, performance max campaigns, PPC managers, paid media challenges, smart shopping, digital marketing, machine learning, retail strategies, product data platform, upp.ai, customer data, reinforcement learning, paid media managers, advertising spend, Google ads, eCommerce trends, AI Powered Marketing, AdTech, AI Advertising, Marketing Technology, AI Marketing, Google Ads, Performance Max

Want to be a better online business owner?

Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?

Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.

Learn more at https://founders-sidekick.com

Sign up for our free newsletter.

We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.

Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com


Rate, Review & Follow on Apple Podcasts

Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!

Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!