Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!

Chapters:

• 00:00:00 - Welcome to Perpetual Traffic Podcast
• 00:01:00 - Telegram Tidbits: Join the Party
• 00:02:00 - Metrics Mania: Today’s Hot Topic
• 00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew
• 00:05:30 - IT Apocalypse: The Largest Outage Ever
• 00:08:00 - Newsjacking 101: Marketing Goldmine
• 00:11:00 - Real-Time Relevance: Staying Ahead with News
• 00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks
• 00:19:00 - Tactical Tactics: Turning Ideas into Action
• 00:25:31 - Memorable Moments: Creating Lasting Impressions
• 00:29:59 - Wrap-Up: Final Thoughts and Future Steps

LINKS AND RESOURCES:

• First Thing: Microsoft outage takes out banks, airlines and businesses
• Competitors and Alternatives to CrowdStrike Falcon
• Google Alerts
• Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage
• PT on Telegram
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!