• How to attack a 'dominated' market, with Björn Thorngren (CEO, Meds) (S14E07)

  • Jun 20 2024
  • Duración: 39 m
  • Podcast

How to attack a 'dominated' market, with Björn Thorngren (CEO, Meds) (S14E07)

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  • Resumen

  • In this episode,- Richard Medcalf speaks with Björn Thorngren, the CEO and co-founder of MEDS, a leading online pharmacy in Sweden. MEDS has been the fastest-growing Swedish company (2018-2021) according to the Financial Times, having grown in 6 years to 800,000 customers with a brand recognised by 50% of people.In this conversation, you’ll learn:

    • How Björn identified the potential of the pharmaceutical sector in Sweden
    • How to build a strong consumer preference and win market share against strong incumbent competition
    • The one part of the financial plan that Björn underestimated
    • What caused one of the co-founders to resign, and what Björn learned from that
    • The next steps, now the initial goals have been attained


    Resources/sources mentioned:
    • The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
    • Meds (https://meds.se/)
    • Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
    • Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making Time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/


    Timestamps: 00:00 Intro03:42 Crating successful companies with marginal market improvements08:03 How to overcome competitors in the domestic market10:42 Transitioning from store to online17:22 How to create your brand in a competitive market.23:55 Challenges in reaching new customers32:25 Expanding business with new markets and products.
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