• How to build a brand that emotionally connects with its consumers

  • Jun 17 2024
  • Duración: 36 m
  • Podcast

How to build a brand that emotionally connects with its consumers Por arte de portada

How to build a brand that emotionally connects with its consumers

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, relevancy, and authenticity in brand messaging and offers practical advice on creating emotional connections at each stage of the marketing funnel—from awareness to advocacy.

    The conversation also touches upon the importance of community engagement and personalised customer experiences, offering valuable insights for businesses looking to deepen their relationship with their audience.

    Key Takeaways:

    • Building a brand that emotionally connects with consumers.
    • Entrepreneurship, marketing, and brand growth with a focus on Slumberkins, a children's brand.
    • Marketing funnel, customer segmentation, and building trust through helpful content and prompt responses.
    • Creating emotional connections with customers through marketing.


    Links:

    https://www.vanessaholfert.com/

    https://www.linkedin.com/in/vanessaholfert/


    --


    www.pinkleopard.co.uk
    Más Menos
activate_primeday_promo_in_buybox_DT
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre How to build a brand that emotionally connects with its consumers

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles