LADIES 👑 I’ve been searching (for a long time!) for a business coach to have on the podcast who knows how to explain the importance of sales in a relatable, interesting way.

👉 Why?

Let’s face it: whether we’re running a B2C or B2B business while we travel, the one thing we MUST have to keep a business operating is revenue.

And how do you get revenue?

SALES.

I’ve finally found a business coach (who camps!) that breaks through the clutter of trendy internet advice and gives SOLID frameworks for how to approach sales and marketing in your business.

(And yes, this applies to you too, my travel content creators! 🤙)

For over 25 years Dora Rankin has been coaching and consulting female entrepreneurs and leaders to live their purpose and create their highest earning potential. Through her past roles as a banking executive and a start-up advisor and her current role as a business owner, Dora is using her wealth of experience to help other women realize their dreams of owning a successful business.

With a lifetime of expertise in developing top-performing sales leaders, creating complex road maps for businesses, and being certified in empowering women’s leadership, Dora has claimed her title as a business coach, globally advocating for women in business at all stages.

Summary

Dora Rankin discusses the importance of sales and marketing for women entrepreneurs and provides insights on how to build a purpose-driven business. She emphasizes the need to prioritize sales over marketing and highlights the four pillars of sales: knowing your audience, having a partnership strategy, understanding your ecosystem, and implementing marketing to nurture the other pillars.

Dora also introduces the concept of the Sacred Schedule, which helps business owners prioritize their work time and take care of themselves as the 'mothership' of their business. She advises multi-passionate individuals to break their goals into phases and focus on one phase at a time. Dora also discusses the significance of outbound engagement and the power of human connection. She shares her experience of seeing Beyonce in Paris and highlights the importance of simplicity and love in life.

In this episode you’ll learn:

➕ How the internet’s trending marketing advice will lead you astray

➕ What’s more important than social media (even if you’re a content creator!)

➕ Why relationship-building is the key to a successful sales strategy

➕ The magical “80/20 rule” of sales and marketing

➕ How to create a Sacred Schedule to prioritize oneself

➕ The secret of deciding what to automate, delegate, and eliminate in your business

➕ And much more!

👉 Connect with Dora on Instagram at @doralrankin and on her website at

https://dorarankin.com/

👉 Get “The Heart Sell” book at https://dorarankin.com/the-heart-sell-book

👉 Sign up for her August “Heart Sell LIVE” Course https://dorarankin.com/thscourse-live

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