How to choose the right pilot program for your ABM in 2024.

Welcome to another episode of the ABM Way. In this episode, we have a special guest,
Andrei Zinkevich from Full Funnel who shares valuable insights on creating a
successful pilot program for account-based marketing (ABM).

Throughout the conversation, Andrei provides a framework for conducting a pilot and highlights key considerations for building a lean team,
managing resources, and generating demand.


The key points covered in this session include the importance of having a committed team and insights' role in driving a successful proof of concept.

Additionally, Andrei discusses strategies for engaging with the buying committee and presents examples of effective activation playbooks.


If you're interested in launching a pilot program for your ABM initiatives or want to enhance your understanding of account-based marketing, this episode offers valuable advice and practical tips to help you navigate the process.

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