• How to manage consumer lifecycle for large and small enterprises?

  • Apr 25 2024
  • Duración: 44 m
  • Podcast

How to manage consumer lifecycle for large and small enterprises?

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  • Resumen

  • Tune in to hear @Ken, Former-CMO at Dr. Praeger. Having worked at blue chip companies like Pepsico, Henkel and PE-backed firms, Ken has a very unique perspective on how to drive measureable marketing for different brand sizes. In this episode we explore the following:
    - Four pillars of consumer lifecyel and KPIs to measure it
    - How to hack expensive consumer segmentation to closer with your consumer?
    - Importance of SEO even now in your total consumer journey
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