What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the most CREATIVE PR campaigns on a budget to inspire you to build buzz around your brand even on a shoestring budget!

Here’s What We Cover In the Episode and More:

• Crises are inevitable and can significantly impact a small business’s revenue and profitability.
• Common crises include negative online reviews, cyberattacks and health related issues.
• The necessity of preparation, including vulnerability assessments and crisis communication plans.
• The triple As— Acknowledge, Apologize, Act— and advises against the three Ds— Deny, Diminish, Deflect.
• Incentive PR tactics such as leveraging unique events and building strong relationships with journalists.
• Memorable campaigns like sending pizza-sized cookies to journalists and using visual stunts at airports.
• Power of authenticity and taking contrarian viewpoints to capture media attention.
• Maintaining a reputation for honesty and delivering compelling stories.
• Evolving media landscape, including the rise of AI in communications.
• How AI can automate routine tasks, freeing up time for genuine human connections.
• Value of unique, original voices.

Being prepared and creative in crisis PR can not only help small businesses survive tough times but also can turn challenges into unique opportunities for growth and visibility. Additionally, these strategies can help differentiate themselves and cultivate robust relationships with journalists, even when operating with limited resources.

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