In this episode of the Predictable B2B Success podcast, host Vinay Koshy talks with seasoned online marketing expert Astrid Kramer. Astrid delves into the crucial intersection of SEO and Customer Experience (CX), emphasizing the importance of interdisciplinary collaboration. She discusses the significance of integrating SEO from the planning stages of product development, the evolving nature of SEO and its misconceptions, and the role of effective communication within and outside the organization.

Astrid also touches on leveraging tools, data analysis, and AI to refine SEO strategies. Key takeaways include:

• The necessity of breaking down silos.
• Enabling in-house SEO capabilities.
• Understanding the broader impact of SEO on brand reputation and user satisfaction.

But that's just the tip of the iceberg. Discover why integrating SEO into your entire organization—from editorial teams to web developers—can revolutionize your brand's visibility. Learn how emerging platforms like TikTok are morphing into significant search engines and why customer stories are golden for your website content. With Astrid's pragmatic advice on making images smaller for faster load times and insights into leveraging AI tools like ChatGPT, this episode is packed with actionable wisdom.

Astrid also delves into the untapped power of interdisciplinary collaboration, weaving together SEO, social media, public relations, and customer service into a cohesive strategy. Tune in to learn how optimizing your business for search engines can become an integral part of your product strategy and customer experience. This is an episode you won't want to miss!

Some areas we explore in this episode include:

• Professional SEO Tools: The importance of using tools like Semrush for keyword research and competitor analysis.
• SEO Misconceptions: Debunking common myths and emphasizing the need to work with search engines and integrate SEO into website planning.
• Internal Team Education: Training internal teams (web developers, editorial staff, public relations) to include SEO practices in their tasks to reduce reliance on external SEO experts.
• Improving Website Performance: Specific advice on making website images smaller and faster for better SEO performance.
• Effective SEO Consultancy: Finding a trustworthy SEO consultancy that prioritizes client-specific needs and resources.
• Interdisciplinary Collaboration: The need for collaboration between SEO and other disciplines like SCA, social media, public relations, customer service, and sales to develop effective SEO strategies.
• Leveraging Social Media for SEO: The growing significance of social media platforms like TikTok as search engines and incorporating customer questions and stories into content.
• SEO for Large Corporations and Publishers: Challenges faced in implementing SEO in big enterprises, focusing on the importance of educating the IT department about SEO.
• Technical SEO Priorities: Prioritizing technical SEO issues such as status codes, redirecting error pages, and optimizing images for large websites.
• Customer Experience (CX) and SEO: The increasing importance of customer experience in SEO, with Google rewarding websites that provide better CX.
• And much, much more...