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Us human folk often crave comfort.

You know the ice cream and comfy couch while we watch our favourite movie. There’s nothing wrong with that don’t get us wrong, only if we’re doing it to avoid doing the things that are on our priority list

But the problem is that we don't allow ourselves to feel uncomfortable emotions in a healthy way. Instead, we let them fester, and they manifest in unproductive or destructive behaviours.

This is why authenticity and vulnerability in business are so crucial. When we're not honest about our capabilities, we create unrealistic expectations for ourselves and our clients. This dishonesty not only puts unnecessary pressure on us but also undermines trust.

It may feel vulnerable to admit our limitations, but it sets a realistic foundation for the relationship. It also provides an opportunity for growth—learning new skills intentionally rather than out of fear of being exposed as inadequate.

By embracing vulnerability, we foster genuine connections. When we hide behind facades, we prevent true understanding and collaboration.

In the digital age, where social media often pressures us to present a perfect image, it's important to remember that showing our human side can be powerful. It filters out those who don't resonate with us and strengthens our connection with those who do.

You can find Ané and Stacey on Instagram at:
Ané - @mgmnt__
✦ https://www.instagram.com/mgmnt__/
https://msha.ke/anemgmnt

Stacey - @barefootbranding
✦ instagram.com/barefootbranding
🌐 barefootbranding.academy
https://barefootbranding.academy/eyes-above-waitlist/

Visit us here: 🌐 trustingtheuniverseandshit.com
Email us: 📩 hello@trustingtheuniverseandshit.com

Intro music by Tyler Dixon from @tones.on.toast - tonesontoast.com