Hustle & Flowchart: Mastering Business & Enjoying the Journey Por arte de portada

Hustle & Flowchart: Mastering Business & Enjoying the Journey

De: Joe Fier host of Hustle & Flowchart
Escúchala gratis

  • Resumen

  • The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life. We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time. I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur. Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends! Listen Notes
    Copyright 2023, Delphic Marketing LLC
    Más Menos
activate_primeday_promo_in_buybox_DT
Episodios
  • Smart Author Media: A Unique Way to Help Authors Scale with Chris Benetti

    Smart Author Media: A Unique Way to Help Authors Scale with Chris Benetti
    Jul 23 2024
    I’m excited to share this fantastic conversation I had with Chris Benetti. Chris is not just a great friend but an amazing business mind who focuses on providing real value without the hard sell. We talked about everything from business strategies to personal life updates, including his new role as a father and his foray into real estate. Let’s dive into the key takeaways from our conversation. Easy Wins in Business Chris Benetti believes that providing value without hard selling is essential. He shared his experience of helping people with step-by-step guides and tools that can make a difference in their business. According to Chris, “The goal is to help people achieve results by directing them to resources where they can implement what they've learned.” This approach has helped him build trust and long-lasting relationships with his clients. It’s all about focusing on the value you can bring rather than pushing for a sale. Personal Updates and Family Life In between all the business talk, Chris shared some exciting personal updates. He recently became a father of two and moved into a new home that he built. He emphasized how important it is to balance family life with work. "Building a new home and focusing on family life has given me a fresh perspective on what’s truly important," Chris said. This balance is crucial for maintaining both personal well-being and professional success. Business Strategies and Investments Chris and I talked extensively about making your business profitable to invest in tangible assets outside of the business. Chris mentioned property and real estate investments as a key area where he’s focusing his resources. We agreed that growing your business to generate profits for investments is a smart move. Chris also emphasized the importance of diversifying income to avoid financial instability. "You can’t rely on a single source of income; you have to think ahead and safeguard yourself," he explained. Smart Author Media Chris’s current focus is on Smart Author Media, where he helps authors scale their businesses using effective marketing strategies. Despite new challenges like having a child, Chris has designed a scalable business model targeting underserved niches. He validated this model through beta testing and networking. Chris has also used his podcast to establish himself as an expert and validate his models with input from guest experts. The Power of Giving Away Books One of the most interesting parts of our conversation was Chris’s strategy of giving away free books to generate leads. Chris mentioned that “Giving away free books can still result in clients, with a conversion rate of 1-5%.” They’ve given away around 2,000 books, with 10% of those people starting a trial membership. Chris also cited an example of a client who gave away fewer than 5,000 books but still made a significant amount of money from it. Effective Marketing Techniques Chris uses book funnels and employs an affiliate model to promote them. He suggested using affiliates to promote book funnels and offering 100% commissions on digital offers to acquire customers at minimal cost. Chris's business model centers around selling books with advertising and using email follow-ups and retargeting ads to guide readers to the next step. This approach helps to increase the average cart value, offsetting advertising spend. The ultimate goal is to convert readers into long-term clients. Chris's Resources Smart Author MediaChat with Chris Conclusion Wrapping up, Chris Benetti shared some amazing insights into balancing personal life and business, the importance of providing genuine value, and the effectiveness of innovative marketing strategies like book giveaways. The key takeaway is that providing immediate value to potential clients and having a diversified income strategy are essential for long-term stability and success. Chris and I look forward to reconnecting and having more enlightening conversations in the future. Two Other Episodes You Should Check Out Triple Your Teams Productivity by Mastering AI with Mike Koenigs Unleashing the Power of AI in Content Creation with Ramon Berrios Resources From Episode Accelerate growth with HubSpot's Sales HubCheck out other podcasts on the HubSpot Podcast NetworkGrab a 30-Day Trial of KartraWe want to hear from you. Send us the One Thing you want to hear on the show.Connect with Joe on LinkedIn and InstagramSubscribe to the YouTube ChannelContact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
    Más Menos
    51 m
  • Building a Media Empire with AI: Insights from Matt Wolfe

    Building a Media Empire with AI: Insights from Matt Wolfe
    Jul 16 2024
    Hey friends, welcome to another episode of Hustle and Flowchart. Matt Wolfe joins me today to discuss some of his key strategies and experiences in the world of digital marketing and content creation. We explore topics like music licensing, consistent content production, dealing with trolls, and the future potential of AI tools. Matt shares his journey, the importance of thumbnails on videos, and how he juggles managing teams, optimizing old content, and transitioning from direct response to brand marketing. Challenges in Consistent Content Creation Creating content consistently while handling sponsorship obligations poses a significant challenge. Matt uses systems and teams to help manage this workload. He notes the struggle of meeting old sponsorship agreements as his audience grows, often facing backlash and negativity from viewers who dislike too many ads. Balancing quality content and sponsor requirements remains a critical focus. Managing and Optimizing Content Matt shares that when it comes to managing content, it’s crucial to have strong systems in place. Assigning team members specific roles helps in maintaining a smooth workflow. He notes the importance of continuously optimizing old videos. For example, he adjusted a video’s thumbnail and title, which led to a massive boost in views. Click-through rates (CTR) are important, and Matt emphasizes testing different thumbnails and titles for better results. Dealing with Trolls and Negativity Handling trolls and negative comments is part of being a content creator. Matt talks about developing a thicker skin and understanding that not every viewer will appreciate the content. He explains that he now focuses more on engagement through Discord and X, where more constructive feedback happens. However, he still has team members review YouTube comments for useful feedback. Transitioning Email Marketing Strategies Matt’s transition from direct response marketing to brand marketing in emails reflects the changing landscape of digital marketing. He prioritizes providing valuable content directly within emails to achieve high open rates. He targets about 35-40% open rates, with the most important news at the top followed by sponsor content. This strategy helps ensure higher engagement and a more loyal audience. The Value of Data and AI Tools Discussing the value of data, Matt mentions that his website, Future Tools, receives almost a million visitors monthly through effective SEO. This has led to acquisition offers because of the valuable database of tools and related data. AI tools also play a significant role in his workflow. Matt uses tools like Claude, which can code and create video games, and looks forward to the release of Sora for one-minute videos. Building and Maintaining Community Community building remains a core part of Matt's strategy. Engaging with his audience on social media and in person helps build a more loyal community. Active participation and approachability are key. While he focuses less on YouTube comments due to negativity, other platforms like Discord and X help maintain valuable feedback and engagement. Alternative Music Licensing Approach Matt Wolfe suggests an alternative approach to music licensing, similar to Grimes' method, where artists grant broad permissions for using their music but maintain some control to ensure it’s not linked to harmful content. This makes licensing easier and could transform how music is used in various media. Future Trends in AI and Integration AI is evolving fast, and Matt is most excited about AI integrations in wearable tech, such as AI glasses that assist in social interactions. He also highlights the potential of agentic AI tools that can perform tasks on behalf of users. Connecting AI tools like ChatGPT and Claude shows potential, with companies like Mind Studio already working on building these systems. Matt's Resources Future ToolsMatt's YouTube ChannelMatt's TwitterGrimes' music licensing approachStable DiffusionMake.comClaudeChatGPT Conclusion This episode with Matt Wolfe is packed with practical advice and forward-thinking ideas. We discussed everything from alternative music licensing and consistent content creation to AI tools and community building. Matt’s insights into managing and optimizing content, dealing with negativity, and leveraging AI for future trends provide valuable takeaways. Tune in to learn more and apply these strategies to your own content journey. Two Other Episodes You Should Check Out Triple Your Teams Productivity by Mastering AI with Mike Koenigs Unleashing the Power of AI in Content Creation with Ramon Berrios Resources From Episode Accelerate growth with HubSpot's Sales HubCheck out other podcasts on the HubSpot Podcast NetworkGrab a 30-Day Trial of KartraWe want to hear from you. Send us the One Thing you want to hear on the show.Connect with Joe on LinkedIn and InstagramSubscribe to the YouTube ChannelContact Joe: joe@hustleandflowchart.com ...
    Más Menos
    1 h y 18 m
  • From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint

    From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint
    Jul 9 2024
    Today, I had the privilege of chatting with Sean Cannell, a seasoned expert who's been in the game for 17 years. Sean shared a treasure trove of insights and experiences that can help anyone looking to grow their business and personal brand. In this episode, we dive into YouTube strategies, business success stories, the balance between quality and quantity, and some advanced tips for content creation. Sean also discussed the importance of planning and analyzing data to achieve success. It's a conversation rich with valuable information that can inspire and guide you on your journey. YouTube Video Challenges Sean Cannell opened up about an issue he's facing with one of his recent videos. Despite having 3 million subscribers, a 2-minute and 19-second video isn't reaching its full potential. The main factors affecting this are the click-through rate, watch time, and the topic itself. He also touches on critics' misunderstandings about YouTube mechanics and how he's shifted from a creator role to focusing more on his duties as a CEO. Transitioning from Creator to CEO Sean elaborated on the challenge of shifting from being a full-time content creator to a CEO role. This transition was necessary for him to focus on producing high-quality content. He believes in investing time in producing better videos rather than churning out content for the sake of it. It's a move that helps in scaling back the operational requirements of the business while focusing on content creation. Business Success Stories Sean shared an interesting story about a friend who built an eight-figure roofing business and is now transitioning into YouTube and coaching. I found this fascinating and we talked about the ability for successful entrepreneurs to buy back their time to focus their attention on sharing their knowledge through content creation. Balancing Business and Personal Life We discussed the difficulties of balancing business responsibilities with personal life and family commitments. Sean pointed out that the trade-offs and sacrifices can be challenging but necessary for growth. The key is finding the right balance and focusing on what truly matters. YouTube’s New Features Youtube's new feature allows for split testing up to three thumbnails right from the start. This is useful for optimizing your visual elements and improving the performance of your videos. Sean emphasized the importance of constantly reviewing comments and video performance but cautioned against getting too caught up in analytics, especially for the first video. YouTube Success Framework Sean shared his framework for YouTube success, which involves four key actions: reviewing, repeating, reflecting, and repurposing. This holistic approach ensures you consistently improve and strategically plan for future content. Repurposing content for other platforms and creating highlights can amplify the reach and impact of your work. Importance of Strategic Planning Strategic planning and research before creating and releasing videos are crucial for success. Sean highlighted the need to evaluate competition and identify unique advantages. The recording phase requires careful preparation, including outlining the video and setting up necessary gear. Optimization of titles, thumbnails, descriptions, and metadata ensures better searchability and relevance. The goal is to have your video "rocket" by initially gaining momentum, potentially supported by external traffic. Quality vs. Quantity Debate Sean and I dove deep into the quality versus quantity debate. Initially, focusing on quantity helps build skills and experience. Eventually, the focus should shift to improving the quality of videos as creators become more experienced. Successful examples include creators like Meet Kevin, who produce raw, high-quantity content, versus Graham Stephan, who spends more time on fewer polished videos. The goal is to balance both as you grow, depending on your hustle and team support. The 7 R’s of YouTube Success Sean introduced the 7 R’s of his YouTube success system: reverse engineering, research, recording, releasing, rocketing, reviewing, and repeating. Each step plays a crucial role in building a successful content strategy. We also added an eighth R, "reflect," and discussed how important it is for continual improvement. Sean compares repurposing content to using all parts of an animal on a farm—nothing goes to waste. This strategy maximizes the value of your work and extends its reach across different platforms. Conclusion This episode with Sean Cannell was packed with valuable insights and actionable tips for anyone looking to grow their business and personal brand through video content. From tackling YouTube challenges and transitioning to a CEO role to balancing business and personal life, Sean's experiences provide a roadmap for success. We also explored the importance of strategic planning, the quality vs. quantity debate, and the 7 R’s framework for YouTube success...
    Más Menos
    59 m
Liderazgo Marketing Economía
Más Menos

Lo que los oyentes dicen sobre Hustle & Flowchart: Mastering Business & Enjoying the Journey

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles