• #553: Adventures in Loyalty Financials – Sharing some good, bad and ugly

  • Jun 25 2024
  • Duración: 17 m
  • Podcast

#553: Adventures in Loyalty Financials – Sharing some good, bad and ugly Por arte de portada

#553: Adventures in Loyalty Financials – Sharing some good, bad and ugly

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  • Resumen

  • Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning for loyalty programs and the material is based on the Loyalty Academy™ course: Loyalty Financial Modeling (#105).

    Throughout the month, we’ve covered the ecosystem of considerations needed to create a solid financial plan for your customer loyalty initiative. To wrap up the conversations, we share a few examples from work with clients that tie together the concepts shared, illustrate key planning steps, and reemphasize the need to work cross-functionally to have the best chance of creating a sustainable program structure.

    Show notes:

    1) Bill Hanifin

    2) Aaron Dauphinee

    3) The Loyalty Academy™

    4) The Wise Marketer
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