• When Bud Light First Got Fruity

  • Jul 16 2024
  • Duración: 43 m
  • Podcast

When Bud Light First Got Fruity Por arte de portada

When Bud Light First Got Fruity

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  • Our guest this episode is Jeff Musial, a bev-alc industry veteran who was working in research and development for new products at Anheuser-Busch in the mid-Aughts. This was a heady moment for the St. Louis giant; Bud Light volumes would peak in 2008, the same year the Brazilian-led Belgian outfit InBev would complete its hostile takeover of the firm. But before any of that, Jeff and his team would launch a new line-extension of the A-B flagship, Bud Light Lime, that cracked the code on flavor-forward fruited light lagers for the United States’ leading purveyor of ‘em. Don't forget to like, review, and subscribe!

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Arte Mundial Comida y Vino Economía
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