• 6 Tips For Crafting Your Cannabis Lifestyle Brand to Captivate & Connect

  • Jun 24 2024
  • Duración: 1 h y 1 m
  • Podcast

6 Tips For Crafting Your Cannabis Lifestyle Brand to Captivate & Connect Por arte de portada

6 Tips For Crafting Your Cannabis Lifestyle Brand to Captivate & Connect

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  • Hybrid Marketing Co‘s Director of Strategy, Jen Lamboy, recently hosted a webinar on creating authentic and captivating cannabis lifestyle brands. The webinar featured Luna Stower from iSpire and Crystal Miliken from Cookies. They emphasized the importance of deep community engagement, noting that authentic engagement is the heart of brand longevity. Building a brand identity goes beyond a flashy logo—it’s about embedding your brand’s values, history, and vision into the consumer’s lifestyle. The conversation revolved around the practical application of analytics and heart-driven initiatives to elevate a brand from a mere participant to a cherished guide in the consumer’s journey. The importance of visual storytelling was underscored, with a focus on how packaging, promotions, and social media can be effectively used to engage and nurture a loyal following. Milliken and Stower also discussed the power of creating authentic connections that go beyond transaction
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