Join Doug as he interviews Georgia Kirke, founder of Clio Books. They talk about the revolutionary world of AI-powered book writing, discussing how Clio is changing the game for aspiring authors. Georgia shares her expertise on the importance of books for building authority and thought leadership, while Doug reflects on his own authorship journey. This episode is a must-listen for entrepreneurs looking to share their knowledge and boost their personal brand through writing.

KEY TAKEAWAYS

• Clio Books is an AI-powered SaaS platform that guides non-fiction authors through the book planning process, allowing them to speak their book rather than write it.
• Traditional book writing methods can be time-consuming and expensive, but Clio reduces the time by 93% and costs a tenth of traditional methods.
• Having a book establishes authority and thought leadership, opening doors to speaking engagements and industry recognition.
• Consistency in content creation, including books, blogs, and podcasts, is crucial for building a strong personal brand and sharing expertise.
• Clio doesn't replace the author's thinking or content; it streamlines the process and structure, making book creation more accessible.
• Effective book marketing strategies include creating a targeted hit list of ideal clients and strategic partners for personalised outreach.
• Trademarking key phrases or titles can add extra authority to an author's brand and make them more memorable.
• While immediate financial returns on books may not always be evident, the long-term benefits in terms of opportunities and brand building can be significant.

BEST MOMENTS

"Clio is an AI powered SaaS platform that leads non-fiction authors through the book planning process, provides the structure, gives you a talking plan, and then asks you questions, and your answers then become the book manuscript that Clio types up for you."

"Writing and books are synonymous, yes, but it’s not accurate that you have to become a writer in order to author a book."

"Books and authority go hands in hand and, and in fact, the word author comes from the original Latin word for authority."

"I know my book sort of kept me up with the Million Dollar Roundtable, MDRT, and you know I've been invited to go on a committee about membership services and so that's happened and then somebody else is talking to me about the possibility of speaking at the conference next year, which would be amazing."

"Don't write your book, speak your book. Get onto the Clio site, follow Clio, loads, loads of exciting things to come."

EPISODE RESOURCES

Georgia Kirke - CEO & Founder of Cliobooks.ai

Website: cliobooks.ai

linkedin.com/in/personal-brand-how-to

VALUABLE RESOURCES

Website: http://dougbennett.co.uk/

Email: doug@dougbennett.co.uk

LinkedIn: https://www.linkedin.com/in/financialdoug/

Twitter: https://twitter.com/FinancialDoug

Facebook Wealth Tribe: https://join.dougbennett.co.uk/

Download Your "Ten-Step Guide To Financial Freedom" Here:

https://bit.ly/Struggle-Success

BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/

Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.