Consumers everywhere see and hear credit union marketing campaigns, from PenFed’s ubiquitous jingle to big stadium and Super Bowl sponsorship deals. In fact, according to a new ABA DataBank post from ABA’s Dan Brown and Robert Flock, credit unions spend more than double what comparable banks do on marketing as a percentage of net income.

But why do credit unions, which serve members from defined fields of membership, spend so much? On the ABA Banking Journal Podcast, Brown and Flock break down the legislative and regulatory history of fields of membership and how the average credit union has more than doubled its “potential membership” since new rules were finalized in 2015, using their taxpayer subsidy to fuel growth via marketing rather than lower rates and costs for their members.

At the midpoint of the year, what’s the M&A outlook like for community banks? On the latest episode of the ABA Banking Journal Podcast, ABA Banking Journal Contributing Editor Paul Davis discusses what he’s seeing with mergers and acquisitions and what to expect for the remainder of 2024.

Davis, the founder of the Bank Slate newsletter, also discusses what he’s hearing from banks about succession planning and talent and talks about budget forecasting, an area the Bank Slate is surveying bankers on for 2025.

On this episode of the ABA Banking Journal Podcast, ABA economist Jeff Huther discusses recent dynamics with the Secured Overnight Financing Rate, the “world’s most important number.” Huther delves into topics in his his new ABA DataBank essay, exploring how quantitative tightening has pushed SOFR toward the upper end of the Federal Open Market Committee’s rate target range, the effects of monetary policy mechanisms like the Overnight Reverse Repo Facility, and how banks and other SOFR users can manage volatility that may emerge in the rate.