In this episode of Growthology, Carlos Hidalgo interviews Carla Johnson about the importance of innovation in driving growth. They discuss the definition of innovation as the ability to consistently come up with new, good, and reliable ideas. Carla emphasizes the need for simplicity in innovation and the importance of connecting the dots and being curious. They also explore how to foster an innovative culture within organizations, including the role of leadership support and creating an environment where ideas are encouraged and rewarded. The conversation concludes with the Barbie story, highlighting the power of relating outside inspiration to drive innovation.

In this episode of Growthology, Carlos Hidalgo interviews Aida Kamber from Code 42 about driving growth in a technology organization. They discuss the shift from lead-based to account-based marketing and the importance of focusing on customers. Aida shares how Code 42 helps their customers do things easier, faster, and with fewer resources and how they use a calculator to demonstrate the value of their solution. They also discuss the importance of customer experience and onboarding in B2B marketing. Aida emphasizes the need for ruthless prioritization and the use of automation and AI to drive growth. They discuss the importance of alignment between marketing and sales and the value of building customer journeys. Aida also shares her passion for dancing, the importance of trying new things, and staying agile in marketing.

In this conversation, Carlos Hidalgo and Craig Rosenberg discuss the importance of understanding the customer and aligning the go-to-market strategy accordingly. They emphasize the need to talk to customers and gain deep insights into their needs and preferences. They also highlight the significance of onboarding and driving adoption to ensure customer success and retention. Additionally, they touch on the different go-to-market motions and how they can vary depending on the target market. Overall, the key takeaways include prioritizing customer understanding, engaging in customer conversations, and leveraging data to gain insights into the customer journey.