Join us as we jump into a conversation with Dr. Steffie Tomson about the genesis of her company Getaway Sticks. Dr. Tomson is attempting to tackle a widely known need in Women's footwear. How do you make it stylish, and comfortable? We cover her previous career as a Neuroscientist and how she made the leap into entrepreneurship. By analyzing the market-place demand ahead of time, Dr. Tomson had confidence her product would sell.

We hope this episode provides you with some insight into testing your potential market. Launching a new venture can be nerve racking to say the least, but if you know demand is waiting for you, then you can breathe just a bit easier.

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