If you walked RSAC Conference 2026 expecting incremental updates, you left with something very different. Thyaga Vasudevan, EVP, Product at Skyhigh Security, describes this year as unlike any prior conference -- not because of a single announcement, but because the customers asking how to secure agentic AI were the same customers already building and deploying it. The urgency was real, immediate, and universal across organization sizes.

The defining theme was agentic security. Vasudevan frames it around three core questions every security team now needs to answer: who is acting (agent identity), what are they accessing (data and APIs), and what are they trying to do (actions and permissions). The ChatGPT launch in November 2022 marked a generational shift -- and at RSAC 2026, Skyhigh Security observed that the industry had moved decisively from data-in and data-out protection to governing the actions of autonomous agents themselves.

Data sovereignty was the other major conversation thread, driven by geopolitical realities and tightening regional data regulations. Vasudevan spoke with CISOs from financial services, healthcare, public sector, and not-for-profit organizations, each with different infrastructure approaches -- from on-prem data centers to sovereign clouds to full cloud deployments -- but all navigating the same fundamental challenge. DSPM and hybrid architectures are no longer optional for global enterprises. And quietly but significantly, browser security emerged as a front-and-center priority, reflecting the browser's growing role as a primary cloud endpoint.

This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

GUEST

Thyaga Vasudevan, EVP, Product, Skyhigh Security
LinkedIn: https://www.linkedin.com/in/thyaga12/

RESOURCES

Skyhigh Security: https://www.skyhighsecurity.com
RSAC Conference 2026 Coverage: https://itspmagazine.com/rsac26

Are you interested in telling your story?
▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

KEYWORDS

Thyaga Vasudevan, Skyhigh Security, Sean Martin, Marco Ciappelli, brand story, brand marketing, marketing podcast, brand highlight, agentic AI security, data sovereignty, SSE, Security Service Edge, DSPM, zero trust, browser security, cloud security, RSAC Conference 2026, RSAC 2026, AI agent security, MCP security

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

**About this episode**

What if everything you've been spending on digital marketing isn't an investment — but a tax? Nick Richtsmeier, founder of CultureCraft, joins Marco Ciappelli for a Brand Highlight that cuts straight to the root of why so many organizations feel stuck: not a marketing problem, but an alignment problem.

Nick introduces the concept of the Silicon Valley tax — the ongoing cost most organizations pay to platforms that have no real incentive to show them what's working. He challenges the "attention economy" framing, arguing that what's actually being bought and sold is addictive behavior engineered by the algorithm. And he offers a different path: building trust in a humanist way, grounded in real alignment across culture, organizational design, positioning, point of view, and core community.

The result is a conversation about brands — but really about integrity. About whether what an organization says and what it does are actually the same thing. And about why asking marketing to be the "sin eater" for every internal dysfunction is a strategy that will always come up short.

**Connect with Nick Richtsmeier**

[Nick Richtsmeier on LinkedIn](https://www.linkedin.com/in/nickrichtsmeier/)

[CultureCraft](http://www.culturecraft.com)

[CultureCraft on LinkedIn](https://www.linkedin.com/company/culturecraftconsulting/)

**Connect with Marco & Studio C60**

[Marco Ciappelli on LinkedIn](https://www.linkedin.com/in/marco-ciappelli)

[Studio C60](https://www.studioc60.com)

[ITSPmagazine](https://www.itspmagazine.com)

**Keywords**

brand strategy, organizational culture, trust building, marketing strategy, CultureCraft, Nick Richtsmeier, Silicon Valley tax, attention economy, algorithmic economy, brand alignment, digital marketing, humanist branding, organizational design, Trust Made Growth, sin eater marketing, brand highlight, Studio C60, ITSPmagazine, Marco Ciappelli

**Want to tell your story?** [Full Length Brand Story]
(https://www.studioc60.com/content-creation#full) |
[Brand Spotlight Story](https://www.studioc60.com/content-creation#spotlight) |
[Brand Highlight Story](https://www.studioc60.com/content-creation#highlight)

This is a Brand Highlight — a ~5 min intro conversation spotlighting the guest and their company.
Learn more: [studioc60.com/creation#highlight](https://www.studioc60.com/creation#highlight)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anthony Cusimano, Director of Solutions Marketing at Object First, joined Sean Martin and Marco Ciappelli for a post-RSAC Conference 2026 recap -- and his observations from the show floor offer a window into how the security industry is evolving. One of the most telling details came from just outside the Moscone Center, where a company had set up an AI-free zone: a place for attendees to catch their breath from the wall-to-wall AI messaging dominating the event.

That detail points to something bigger. The AI hype cycle that peaked over the past two years is giving way to a more demanding audience. At RSAC Conference 2026, Cusimano heard a different kind of question: not whether a company uses AI, but whether it uses it responsibly -- and whether zero trust principles are baked in. The novelty is gone; accountability is what the floor was asking for.

For Object First, the shift in booth conversations has been even more meaningful. The question that used to greet them -- why is a backup storage company at a security conference? -- has been replaced by relief that they are there at all. Organizations now understand that backup and backup storage sit at the core of resilience and recovery. Cusimano described a floor full of teams thinking proactively, evaluating solutions before a crisis forces the decision.

This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

GUEST

Anthony Cusimano, Director of Solutions Marketing, Object First
LinkedIn: https://www.linkedin.com/in/anthonycusimano89/

RESOURCES

Object First website: https://objectfirst.com
ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage

Are you interested in telling your story?
▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

KEYWORDS

Anthony Cusimano, Object First, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, immutable backup storage, ransomware protection, Ootbi, Veeam backup, zero trust, data resilience, RSAC Conference 2026, cybersecurity, backup security, data recovery, edge security, fleet manager

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When Anthropic announced Project Glasswing, the headline was the capability: an AI model that found a 27-year-old flaw in OpenBSD and a 17-year-old remote code execution vulnerability in FreeBSD — fully autonomously, no human in the loop after the initial prompt. But the story underneath the capability is a structural one about who gets early intelligence, who sets the disclosure timeline, and what happens to every organization that wasn't in the room.

In this edition of Lens Four, Sean Martin examines Project Glasswing through three lenses: the intelligence asymmetry it creates for security programs, what it reveals about the broken assumptions underneath CVE, CVSS, and NIST, and why the equity framing in Glasswing's messaging doesn't survive contact with the data.

🔍 In this episode:

• Why the 12 Glasswing partners are operating with fundamentally different intelligence than everyone else — not eventually, but today
• The precise claim: patches flow downstream to everyone, but self-scanning access, pre-public intelligence, and disclosure timeline influence stay inside the coalition
• How Mythos chains five CVEs into a novel exploit in under 24 hours — and why CVSS has no score for that
• Why NIST's draft Cyber AI Profile was built before anyone outside Anthropic knew what Mythos could do
• Casey Ellis of Bugcrowd on the terrain Glasswing can't reach: forgotten firmware, end-of-life routers, the places the industry stopped looking
• Ed Skoudis of SANS on what it means that AI will surpass all human vulnerability researchers combined within months
• The Anthropic-DoD standoff and the geopolitical dimension of a Western-only coalition
• The CSA, SANS, and OWASP joint briefing: 250 CISOs saying the frameworks are already inadequate

Fourth Lens: The CVE system was built on human-speed assumptions. CVSS was built on single-flaw assumptions. NIST frameworks were built on governance-speed assumptions. Every one of them was already under pressure. Now they're under pressure from a model that broke them at machine speed. The question worth asking: when the next model crosses this threshold, will the answer to "who gets the defense first" still be determined by who was already at the table?

🔗 Full article and references
🎙 Redefining CyberSecurity Podcast
📧 Subscribe to Lens Four

Sean Martin is a cybersecurity market analyst, content strategist, and go-to-market advisor with more than 30 years of experience. He is co-founder of ITSPmagazine and Studio C60, host of the Redefining CyberSecurity Podcast and Music Evolves Podcast, and co-host of On Location and Random and Unscripted.

🎙 Keywords: Project Glasswing, Claude Mythos, Anthropic, AI vulnerability discovery, zero-day vulnerabilities, intelligence asymmetry, CVE, CVSS, NIST IR 8596, responsible disclosure, cyber inequity, CrowdStrike 2026 Global Threat Report, WEF Global Cybersecurity Outlook 2026, open-source security, critical infrastructure, autonomous exploit chaining, breakout time, nation-state cyber threats, AI safety, AI governance, CISO, patch management, Casey Ellis, Bugcrowd, Ed Skoudis, SANS Technology Institute, Cloud Security Alliance, OWASP, Sean Martin, ITSPmagazine, Lens Four

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Brand Highlight Conversation with Jacob Flores, Head of Research at Type One Ventures

There is a version of investing that asks what the return will be. And then there is the version that asks what kind of future the investment makes possible. Jacob Flores, Head of Research at Type One Ventures, is working firmly in the second category.

Type One Ventures takes its name from the Kardashev Scale — a framework developed by Soviet astrophysicist Nikolai Kardashev that ranks civilizations by their level of technological advancement. A Type One civilization has mastered its home planet and is beginning to extend its reach beyond it. That is the destination this firm is trying to fund. Flores, a former engineer and product manager with roughly a decade of experience across industries, leads the research function at Type One with a focus on AI, neurotech, and biotechnology.

The firm's investment lens is as much philosophical as it is financial. Type One looks for platform builders — companies whose core technology can be stacked across multiple applications, cultivating new marketplaces and entirely new categories of industry. Manufacturing in space is one clear example: in microgravity, it becomes possible to grow proteins, print circuits, and develop materials that cannot be produced the same way on Earth — yet those products have immediate, tangible value back on the ground.

The thesis extends well beyond orbit. Type One is also backing neurotechnology companies working to restore vision and movement for people who have lost those abilities, and longevity research aimed at extending healthy human life. Flores frames these not as moonshots for their own sake, but as the new foundation layer for an entirely new level of global industry.

This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more

Host Marco Ciappelli, Co-Founder, ITSPmagazine

Guest Jacob Flores, Head of Research, Type One Ventures

Resources Type One Ventures Type One Ventures on LinkedIn

Want to tell your story? Full Length Brand Story Brand Spotlight Story Brand Highlight Story

Keywords: Jacob Flores, Type One Ventures, Marco Ciappelli, brand story, brand marketing, marketing podcast, brand highlight, space technology, deep tech, venture capital, multi-planetary civilization, Kardashev Scale, manufacturing in space, neurotech, longevity, AI, biotechnology, frontier technology, space investing, human longevity, platform builders

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When a production line stops, the financial damage is immediate — and the window to respond safely is narrower than most security teams realize. Rob Demain, CEO and Founder of e2e-assure, joins this Brand Highlight to explain why OT security demands a fundamentally different mindset than IT, and what organizations can do about it.

Operational technology runs the infrastructure that keeps the world moving — manufacturing floors, power grids, air traffic control systems. Rob Demain founded e2e-assure in 2013 and has spent the past seven years narrowing its focus to one discipline: SOC and MDR services. He calls it "specificity" — the principle that doing one thing with precision delivers better outcomes than spreading resources thin.

In IT security, the primary concern is data. In OT, the stakes are entirely different. Downtime is the real threat. For a manufacturing business, minutes of halted production translate directly into significant financial loss. That distinction changes everything about how security teams must respond. The "safety first" rule in OT means responders sometimes have to run alongside a threat rather than immediately neutralize it — because disconnecting systems could halt the production line entirely.

The most common attack path into OT environments runs through IT: adversaries compromise IT first, then move laterally into OT systems. Supply chain risk is the second major vector. Firmware updates, software patches, and third-party management systems all represent potential entry points. Detection takes longer too — OT systems often lack the endpoint tools that trigger fast alerts, leaving threats to surface as subtle pattern deviations over extended periods.

This is a Brand Highlight — a short introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

GUEST
Rob Demain, CEO & Founder, e2e-assure
LinkedIn: https://uk.linkedin.com/in/rob-demain-01733468

RESOURCES
e2e-assure website: https://e2e-assure.com
OT Downtime and Remediation Gaps Research: https://e2e-assure.com

Are you interested in telling your story?
Full Length Brand Story: https://www.studioc60.com/content-creation#full
Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⬥EPISODE NOTES⬥

Walk the floor at RSAC Conference 2026 and you will find boxing rings, petting zoos, agentic AI everywhere, and very few answers to the question that actually matters: why should anyone trust you with their security? Sean Martin and Marco Ciappelli have been watching this pattern for more than a decade -- and in this short On Location conversation, they turn the camera on themselves and on the problem they built Studio C60 to solve.

The conversation starts with a pin. A small ITSPmagazine swag item from roughly ten years ago, sitting in Sean's hand at RSAC Conference. Marco traces the thread from there -- back to 2012, back to his first time on the conference floor, back to a joke he made that has never stopped being true: they are still selling the box. The packaging has changed -- servers became SaaS, disks became dashboards -- but the instinct to lead with the product rather than the outcome has not.

Sean frames it cleanly: the messaging is the innovation. But the message only lands when it connects the technology to how teams actually use it, to what that enables the business to do, to why it matters beyond the booth. Marco extends it further: if you sound like everyone else, there is no music -- only noise. Every instrument is playing, but there is no song.

That is the gap Studio C60 exists to close. Drawing on decades of combined experience in cybersecurity, go-to-market strategy, journalism, and brand storytelling, Sean and Marco offer clients something the expo floor rarely demonstrates: the ability to articulate not just what a product does, but what it means -- for the team, for the business, for the people it serves.

The work ranges from a single consulting session to full campaign development and retainer partnerships. It starts with an honest assessment: who are you, who needs you, and what do you sound like right now? For startups especially, that starting point is where everything else begins.

What the floor at RSAC Conference 2026 makes clear, year after year, is that attention is cheap and memory is rare. The brands that last are the ones that earn it -- not with a boxing ring, but with a story worth repeating.

⬥HOSTS⬥

Sean Martin, CISSP -- Co-Founder, ITSPmagazine & Studio C60 | Host, Redefining CyberSecurity Podcast & Music Evolves Podcast | https://www.seanmartin.com/

Marco Ciappelli -- Co-Founder, ITSPmagazine & Studio C60 | Host, An Analog Brain In A Digital Age Podcast | https://www.marcociappelli.com/

⬥RESOURCES⬥

RSAC Conference 2026 -- Follow our coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage

Studio C60 | https://www.studioc60.com

The Future of Cybersecurity Newsletter (Sean Martin) | https://www.linkedin.com/newsletters/7108625890296614912/

An Analog Brain In A Digital Age Newsletter (Marco Ciappelli) | https://www.linkedin.com/newsletters/7079849705156870144/

On Location | https://www.itspmagazine.com/on-location

⬥KEYWORDS⬥

sean martin, marco ciappelli, rsac conference 2026, rsac 2026, studio c60, itspmagazine, brand storytelling, cybersecurity marketing, go-to-market strategy, messaging and positioning, agentic ai, expo floor, brand differentiation, content production, cybersecurity branding, on location

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.