In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! You’ll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in AI outputs, demonstrating how detailed information about your brand can enhance the quality of AI-generated content. This episode will equip you with advanced AI strategies for user research and predictive analysis, helping you make data-driven decisions and optimize your marketing efforts.

RELATED RESOURCES

Beyond Efficiency: AI’s Role in Maximizing Marketing Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-maximizing-marketing-performance/

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/

In this episode, Lindsey Kratzer, Partner at Spark Health Advisors, joins Cardinal’s Chief Growth Officer, Lauren Leone, for a conversation about the unique challenges faced by digital health and clinic-based organizations in reaching both B2B and consumer markets. You’ll gain insights into developing and implementing successful “land and expand” strategies, with real-world examples from Spark Health Advisors. This episode is packed with actionable advice on building robust pipelines, crafting targeted messaging, and driving engagement to ultimately deliver better outcomes for your healthcare marketing efforts.

RELATED RESOURCES

Building a Foundation for Better ROI Measurement - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/building-a-foundation-for-better-roi-measurement/

How to Use Marketing Personalization While Protecting Patient Privacy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-personalization-protecting-patient-privacy/

Marketing’s Role at Each Step of the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketings-role-at-each-step-of-the-patient-experience

This week on Ignite, you'll hear expert insights from Cardinal’s CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode is packed with actionable tips that can help you maximize your marketing budget and achieve measurable outcomes.

RELATED RESOURCES

Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/

7 Ways Digital Marketing Can Improve The Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/

2024 Hospital & Health System Marketing Trends - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

Patient-Centric Marketing: How to Define and Reach Your Ideal Audience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hospital-health-system-marketing-trends-2024/