Impact Innovators

De: Shane Johnston
  • Resumen

  • Success Stories Worth Sharing by Startup FoundersReal Stories, Real Founders, Actionable Ideas

    Welcome to 'Impact Innovators: Founders Stories Worth Sharing; the podcast where real stories and real founders come together to inspire you with actionable ideas!

    Every week, we explore the journeys of innovative business founders who’ve turned their unique visions into thriving realities.

    Explore stories of creative marketing breakthroughs, strategies that defy the odds, and tales of determination, ingenuity, and success alongside the inevitable failures and challenging days.
    Join us as we explore the insights and lessons that can help propel your business forward.

    Whether you're starting up or scaling up, these stories are here to motivate and guide you on your entrepreneurial journey.

    So, get ready to be inspired as we uncover the impactful stories of business founders just like you.

    If you would like to be featured as a guest on the Impact Innovators podcast show, apply for your session here;

    https://shane.marketing/impactinnovatorspodcast

    © 2024 Impact Innovators
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Episodios
  • Building a Startup in Agri-Tech: Lakshan of Spectrify AI
    Jul 3 2024

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    What if technology could transform the livelihoods of farmers around the world? In this episode of Impact Innovators, we sit down with Lakshan, the CEO and co-founder of Spectrify AI, an agri-tech software company that's doing just that. Lakshan takes us through his captivating journey from his agricultural roots in Sri Lanka to becoming a tech entrepreneur focused on solving critical issues like food loss and quality control. He shares how his team captured the attention of venture capitalists at the Collision conference and the strategies they used to showcase their ground-breaking work.

    We're also inspired by the resilient journey of a Sri Lankan startup making waves in the tea industry, boasting over 30 B2B customers. As they set their sights on expanding into the coffee and wine sectors, we discuss the innovative AI models they're developing to tackle moisture issues, which are essential for maintaining product quality. This chapter is packed with invaluable advice for early-stage startups, including the importance of understanding product-market fit, playing multiple roles, and making strategic decisions without unnecessary pivots.

    To wrap things up, we delve into the complexities of raising funds and the crucial task of choosing investors who align with your long-term vision. We share personal anecdotes that highlight the importance of taking calculated risks and learning from failures. Looking to the future, we explore how advancements in AI, robotics, and blockchain technology could reshape various industries and impact daily life. This episode is a treasure trove of insights, actionable ideas, and inspiring stories that promise to leave you motivated and informed. Don't miss out on this engaging and enlightening conversation!

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    36 m
  • Navigating Adversity: Marcus Rader’s Bold Journey to $175 Million in Venture Capital
    Jun 27 2024

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    Have you ever wondered how one man’s love for heavy metal could fuel a company's success through a global pandemic? Join us as we sit down with Marcus Rader, CEO of HostAway, who navigated turbulent times and secured an astonishing $175 million in VC funding. Marcus shares his journey of resilience, the financial motivations driving his strategic mindset, and the unorthodox ways his passion for music amplifies his decision-making prowess. Listen in to discover how HostAway thrived in the short-term rental management SaaS space, even as the travel industry faced unprecedented challenges.

    Do pain and suffering in business go hand in hand? Drawing inspiration from Haruki Murakami and Sadhguru, we explore the nuances of mental resilience and how shifting mindsets can transform pain into growth opportunities. Through conversations with over 400 customers, we uncover the surprising optimism and adaptability that helped businesses, especially in Florida, pivot successfully during tough times. This episode highlights the universal nature of business challenges and the importance of focusing on specific markets to navigate them effectively.

    What if small changes could lead to monumental growth? Inspired by James Clear’s "Atomic Habits," we dive deep into the power of incremental improvements and their cumulative impact on business success. Whether you're an early-stage startup entrepreneur or a seasoned business owner, this episode offers actionable insights and motivational stories to help you balance your professional and personal life while striving for excellence.

    Checkout HostAway, the premier all-in-one software for managing vacation rentals and Airbnb properties, designed for property managers at www.Hostaway.com

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    51 m
  • From Paramedic to Marketing Guru: Mike’s Journey of Empathy and Innovation
    Jun 17 2024

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    Ready to transform your marketing strategy with insights from an unexpected journey? Join us as we sit down with best-selling author and marketing expert Mike, who shares his remarkable transition from paramedic to marketing guru. Discover how watching an episode of Baywatch led him to a career-saving lives, only to pivot again to saving businesses with his innovative marketing techniques. From playing street hockey in Hamilton to advancing his paramedic training in the States, Mike’s narrative is a testament to the power of bold decisions and adaptability.

    In this episode, Mike reveals his secret to effective marketing: empathy and education. Learn why simply offering discounts isn’t enough and how understanding and addressing customer pain points can build lasting relationships. Get ready to challenge the status quo as Mike exposes the pitfalls of overpromising in marketing and shares strategies for capturing hearts and convincing minds. Drawing on historical examples like Claude Hopkins' success with Schlitz Brewery, Mike teaches us how even overlooked practices can set your business apart.

    But it’s not all business—Mike’s stories about rescuing dogs and building a cliff-side cabin show the importance of balancing passion projects with practical necessities. Navigate the entrepreneurial roller coaster as Mike recounts his high-risk, high-reward ventures, like selling properties to buy an abandoned sawmill with no prior research. Listen in for actionable ideas on aligning marketing funnels with the right audience, backed by relatable anecdotes and real-world examples. Whether you're an aspiring entrepreneur or a seasoned marketer, this episode is packed with insights to elevate your game.

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    53 m

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