In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your workflow and how it allows you to identify specific tasks where AI can truly shine. Understand the importance of establishing clear business requirements and standard operating procedures before diving headfirst into AI implementation. Gain insights into how to evaluate new AI models as they emerge and learn to differentiate the hype from the practical applications.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of data privacy when using generative AI for marketing. You'll discover the risks of blindly trusting AI vendors and the critical role of transparency in building trust with your audience. Learn why a robust AI responsibility plan is not just about legal compliance but also about protecting your brand reputation and ensuring the long-term success of your marketing efforts. Discover actionable steps for evaluating AI vendors and establishing clear accountability within your organization to mitigate potential risks associated with data privacy.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the issue of bias in AI, particularly in large language models. Discover real-life examples of how bias manifests and the potential consequences for businesses, including reputational damage and the reinforcement of harmful stereotypes. You will learn about a critical framework for responsible AI development and deployment, emphasizing the importance of accountability, fairness, and transparency. Tune in to gain actionable strategies for mitigating bias in AI and promoting ethical practices within your organization.

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