Jon Anik is a renowned play-by-play commentator for the UFC, celebrated for his articulate and energetic commentary style that has defined the voice of modern mixed martial arts. Over the last 13 years, Anik has risen to the pinnacle of sports broadcasting, hailed by peers like Joe Rogan as the best in the field. His journey began in the Boston area where he cultivated his love for sports, influenced significantly by family and early experiences at sports events. Anik's professional path was not straightforward; he transitioned from hopeful journalism ambitions to becoming a leading figure in sports media, driven by a deep passion for MMA that developed over time. His breakthrough came when he joined UFC, leaving a stable position at ESPN to pursue more dynamic and challenging opportunities in sports commentary. Today, Jon Anik not only calls the most thrilling fights in the UFC but also hosts the popular Anik & Florian podcast, sharing his insights and extending his influence beyond the octagon. His story is one of relentless pursuit of passion, adaptation in a rapidly evolving sports landscape, and unwavering commitment to excellence in sports broadcasting.

0:00 - Jon Anik kicks off with a UFC freestyle rap.

0:33 - Introduction to "In Search of Excellence" by Randall Kaplan; Jon Anik highlighted as a lead UFC commentator.

1:14 - Anik discusses his family's influence, especially his parents, on his personal and professional life.

3:06 - Reflections on growing up as a sports fan in Boston and the familial ties to sports.

5:14 - Conversation on leadership qualities distinguishing bosses from leaders.

7:43 - Anik talks about his leadership experiences during high school and discovering his public speaking talent.

9:41 - Insights into Anik's career path, focusing on leveraging personal strengths and the role of public speaking.

11:29 - Anik's college years at Gettysburg College and early journalistic ambitions.

13:46 - Details of Anik's internships, early job challenges, and strategic career moves.

17:15 - The importance of preparation in achieving career success, shared through personal stories.

19:00 - Discussion on work ethic and generational changes in the workforce.

21:31 - Advice on identifying and developing one's strengths to navigate career paths.

24:07 - Anik's major career break transitioning from ESPN to UFC, emphasizing opportunities and networking.

26:36 - Initial exposure to MMA and growing passion for the sport.

28:49 - Anik describes his path to becoming UFC's top announcer, stressing self-belief and seizing opportunities.

31:00 - Encourages skeptics of MMA to experience a live UFC event to understand its appeal.

33:29 - Career guidance for entering the competitive sports industry.

36:08 - Concluding thoughts on personal development, mentorship, and engaging with aspiring professionals.

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Keaton Hoskins is a serial entrepreneur, coach, motivational speaker, and author, known for his dynamic approach to business and personal development. A key figure on the popular reality TV show "Diesel Brothers," which aired on the Discovery Channel, Keaton leveraged his passion for diesel trucks into a thriving entertainment and merchandise business. His entrepreneurial journey is marked by innovative business strategies, particularly in leveraging social media and unique marketing tactics such as vehicle giveaways. Beyond entertainment, Keaton has ventured into various industries, including fitness, dental, and plastic surgery, often employing groundbreaking financial models to expand service accessibility. His story, rich with lessons on overcoming adversity and harnessing personal hardships for professional growth, is a source of inspiration. Keaton's experiences underscore the importance of resilience, strategic innovation, and the power of a well-structured business model in achieving success.

0:00 - Keaton emphasizes short-term, actionable goals over distant, undefined ones.
0:47 - Introduction to part two of the interview, focusing on goals and mentoring.
1:32 - Keaton discusses his 120-day planning strategy, avoiding long-term goals.
3:17 - The importance of breaking down large goals into manageable steps.
5:36 - The significance of writing goals down and the benefits of a structured plan.
6:04 - Keaton's belief in the power of vision boards and written plans.
7:43 - Accountability in goal setting and the necessity of documentation.
8:40 - Discussion on business investment and the dichotomy of business scales.
11:26 - Exploring non-traditional businesses and capital-efficient startup strategies.
13:23 - Financial strategies for small business growth and profitability.
15:28 - The impact of personal relationships on professional success.
18:11 - Advice for singles on choosing a partner and the importance of personal relationships.
21:09 - The critical role of preparation in achieving business success.
23:49 - Keaton's initiative to help people become millionaires through 'Limitless Society'.
28:10 - The transformative power of mentoring and personal investment.
30:13 - The emotional rewards of mentoring and its impact on others.
31:28 - The value of having mentors and investing in personal growth.
34:03 - Keaton's experience with mentors and the importance of choosing the right ones.
36:03 - Challenges for those who can't afford mentors and the necessity of investment.
37:32 - Addressing criticism constructively to foster personal and professional growth.
39:11 - Keaton's approach to divorce and advice on decision-making.
41:36 - The importance of apologizing and owning up to mistakes.
42:52 - Self-forgiveness and its role in personal development.
44:13 - Debating whether money and material possessions contribute to happiness.
46:16 - Keaton's belief in the limitless potential of individuals.
49:02 - Interactive game segment exploring lessons and personal goals.
51:00 - Keaton's philosophy of pursuing one's dreams aggressively.
52:11 - Keaton's desire to meet the late philosopher Alan Watts.
53:17 - Closing remarks and an invitation to join 'Limitless Society'.

Sponsors:
Sandee | Bliss: Beaches

Want to Connect? Reach out to us online!
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Keaton Hoskins is a serial entrepreneur, coach, motivational speaker, and author, known for his dynamic approach to business and personal development. A key figure on the popular reality TV show "Diesel Brothers," which aired on the Discovery Channel, Keaton leveraged his passion for diesel trucks into a thriving entertainment and merchandise business. His entrepreneurial journey is marked by innovative business strategies, particularly in leveraging social media and unique marketing tactics such as vehicle giveaways. Beyond entertainment, Keaton has ventured into various industries, including fitness, dental, and plastic surgery, often employing groundbreaking financial models to expand service accessibility. His story, rich with lessons on overcoming adversity and harnessing personal hardships for professional growth, is a source of inspiration. Keaton's experiences underscore the importance of resilience, strategic innovation, and the power of a well-structured business model in achieving success.

0:00 - Keaton on the hard work needed to launch a business.

0:55 - Podcast introduction by Randall Kaplan.

1:41 - Keaton's gratitude for the podcast appearance.

1:57 - Keaton reflects on his father's impactful life lessons.

4:44 - Discussion on career expectations set by parents.

6:15 - Keaton's early leadership roles due to his father’s health.

9:57 - Keaton's passion for football and its influence on him.

11:17 - Keaton's aspirations and athletic career.

12:41 - Introduction to diesel trucks and their influence.

14:08 - Keaton's transformative spiritual mission.

17:18 - Keaton explains the missionary commitment.

19:49 - Pivotal moments post his father's death leading to medicine.

22:17 - Reflections on his father’s last words and their impact.

24:25 - Transition from medicine to entrepreneurship.

28:22 - Innovative business models in dental and plastic surgery.

31:01 - Keaton on achieving business success through numerous conversations.

33:03 - Importance of having 2000 business conversations.

35:10 - Challenges and hard work in entrepreneurship.

37:07 - Work ethic comparisons across generations.

39:20 - Effective business models adapting to customer finances.

41:08 - Expanding access to medical procedures through financing.

44:23 - Popularity of breast augmentation in Utah.

46:28 - Origin of the Diesel Brothers reality show.

49:12 - Utilizing social media and giveaways for business growth.

51:46 - Lessons learned from entrepreneurial ventures.

53:36 - Sale of businesses and new ventures.

56:03 - Importance of building business infrastructure.

58:12 - Financial models and business scalability.

1:00:25 - The necessity of perseverance in business.

1:02:40 - Recap and teaser for the next podcast part.

Sponsors:
Sandee | Bliss: Beaches

Want to Connect? Reach out to us online!
Website | Instagram | LinkedIn