Episodios

  • E463 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)

    E463 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)
    Jul 19 2024
    Persuasion can have a huge impact on your sales.

    But how do you use persuasion without being sleazy or manipulative?

    Well, David Aaronson of Digital Inbound has the answer.

    As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes.

    In this episode, you'll learn:
    • How the human brain works when it comes to making decisions
    • 7 principles to persuasion that you can use in marketing, sales, and everyday life
    • How to change your sales approach to be more persuasive

    You can find David at Digital Inbound and on LinkedIn.

    https://www.digitalinbound.com/influence

    If you liked this episode, please leave us a review on Apple Podcasts!
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    25 m
  • E462 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)

    E462 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)
    Jul 12 2024
    If you have an eCommerce business, are you marketing effectively?

    eCommerce marketing is a different animal than B2B marketing.

    So how do you know if you're doing it right?

    That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.

    In this episode, you'll learn:
    • What makes marketing for eCommerce businesses different
    • How to ensure your eCommerce is optimized for conversions
    • How to use paid ads for your eCommerce business
    • Best practices for email marketing for eCommerce businesses

    You can find Tifany at Tykio & Not to Die For and on LinkedIn

    If you liked this episode, please leave us a review on Apple Podcasts!
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    21 m
  • E461 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)

    E461 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)
    Jul 5 2024
    Are you a "profit first" agency?

    Well, maybe you shouldn't be...

    What if there was a better way to maximize your profits while putting other metrics first?

    On this episode, we have Garrett Mehrguth, Founder and Chief Executive Officer of Directive Consulting, a leading performance marketing agency.

    Garrett has a different take on structuring your P&L for every phase of your business.

    On this episode, you'll learn:
    • The first step to maximizing your profits
    • How to structure your P&L depending on your phase of business
    • The top performance benchmarks to track

    You can find Garrett at Directive Consulting and on socials:

    LinkedIn

    https://garrettmehrguth.com/

    If you liked this episode, please leave us a review on Apple Podcasts!
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    25 m
  • E460 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)

    E460 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)
    Jun 28 2024
    Have you been thinking about starting a podcast?

    Do you have a podcast and wonder how you can generate leads from it?

    Well wonder no more!

    On this episode of the IBO podcast, we have Ryan R. Sullivan, Founder of Podcast Principles. Most companies "produce" your podcast. Podcast Principles takes the opposite approach. They help founders and CEOs launch profitable podcasts with strategy, first.

    Ryan is here to school you on how to start a podcast if you don't have one and how you can use your podcast to generate leads.

    This is a "can't miss" episode!

    In this episode, you'll learn:
    • How to start a podcast
    • The easiest way to start generating leads from your podcast
    • Several other things you can do with any podcast format to generate leads

    You can find Ryan at Podcast Principles and on socials:

    LinkedIn

    Ryan's podcast:

    Apple
    Spotify
    YouTube

    If you liked this episode, please leave us a review on Apple Podcasts!
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    24 m
  • E459 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)

    E459 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)
    Jun 21 2024
    When was the last time you thought about your business' core values?

    Do you even have core values for your business?

    If not, you could be hurting your business!

    On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day!

    Emily has over 12 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications.

    In this episode you'll learn:
    • Why creating core values and a company mission are extremely important
    • How to craft your core values and mission statement
    • How to live and love your core values & mission every day in your business

    You can find Emily at Grace Communications and on socials:

    LinkedIn

    All socials @gracefulmarketing

    If you liked this episode, please leave us a review on Apple Podcasts!
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    25 m
  • E458 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)

    E458 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)
    Jun 14 2024
    Are you offering SMS Texting as a service yet?

    If not you may be missing out!

    There is huge potential in SMS for your clients and your agency.

    And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how.

    Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate, and engage customers/members with unique campaigns. This easily and affordably accomplished a way to generate new sales and customer communication.
    In this episode, you'll learn:
    • The statistics on SMS as part of a marketing strategy
    • Some of the compliance issues you'll want to be aware of
    • How to get started with SMS for your business or your clients
    • The many different ways you can use SMS for your business

    You can find Shannon at https://www.shannonpanaro.com/ and on socials:

    LinkedIn

    If you liked this episode, please leave us a review on Apple Podcasts!
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    21 m
  • E457 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)

    E457 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)
    Jun 7 2024
    Are you being clear to your audience?

    Or are you using marketing jargon that only those in the industry can understand?

    On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.

    Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.

    In this episode, you'll learn:
    • What exactly marketing jargon is.
    • How to know if you're using too much jargon
    • The downfalls of using too much jargon
    • The benefits of being more clear with clients and potential clients
    • Better ways of communicating to your audience.

    You can find Mark at markwhittaker.com and on socials:

    LinkedIn

    If you liked this episode, please leave us a review on Apple Podcasts!
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    24 m
  • E456 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)

    E456 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)
    May 31 2024
    What if you could offer your clients a new and profitable way of advertising?

    Enter indoor digital billboards.

    Never heard of them?

    Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards.

    Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets.

    In this episode, you'll learn:
    • What indoor digital billboards are
    • Why you may want to add indoor digital billboards to your services
    • How profitable they can be
    • How to get started

    You can find Austin at Digital Wave Marketing Solutions and on socials:

    LinkedIn
    Instagram

    If you liked this episode, please leave us a review on Apple Podcasts!
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    24 m