In an inspiring conversation, I dive deep with Tom Kay, the visionary founder of Finisterre, the iconic sustainable outdoor brand that has been making waves in the industry for over two decades.

From its humble beginnings crafting fleeces for cold-water surfers to its evolution as a certified B-Corp, Finisterre has never wavered in its commitment to building a truly beautiful business that puts people and the planet first.

Tom shares captivating stories and hard-won wisdom from his 21-year entrepreneurial journey - the highs, the lows, and the unwavering conviction that has propelled Finisterre to become a beacon of authenticity and sustainability in the fashion world.

Whether you're a founder looking for inspiration, a creative seeking to reconnect with your purpose, or simply someone who appreciates the power of a well-told story, this conversation is not to be missed.

Topics discussed:

• Finisterre's origin: born from Tom's love of surfing and sustainability
• First product: a highly functional, sustainable fleece for cold-water surfing
• Expanding product range based on Tom's needs as a surfer
• Collaborations with brands and artists that share Finisterre's values
• B-Corp status and commitment to being a regenerative business
• Balancing beautiful design with high-performance, sustainable materials
• Emotional attachment to products: goal of 15+ year product life
• Repairs celebrated as a badge of honor, enabling longer use
• Finisterre's influence pushing sustainability in the wider industry
• Struggles and triumphs of the 21-year entrepreneurial journey
• Tom's creative process: best ideas come in nature, water
• Unwavering conviction for building a meaningful, impactful brand
• Using business as a platform for positive change from day one
• Team culture: "Sea Tuesdays" to strengthen connection to the mission
• The power of an "outsider" recognizing Finisterre as a "beautiful business"
• Balancing fatherhood with entrepreneurship: being present, having no regrets
• Renting wetsuits: making sustainability accessible and encouraging considered consumption
• Reflecting on Finisterre's journey while excited for the road ahead