Innovators Can Laugh  Por  arte de portada

Innovators Can Laugh

De: Eric Melchor
  • Resumen

  • Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders



    Innovators Can Laugh is your essential source for SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business.


    Solo episodes with specific podcast marketing and podcast advertising tips you can use today.

    Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).


    The show is brought to you by B2B PodPros. Apply to work with Eric: https://www.b2bpodpros.com/


    © 2024 Innovators Can Laugh
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Episodios
  • Why your brand needs a Villian - Narrative Positioning with Joe Daniels
    Jul 17 2024

    -> Watch on YouTube! Video:

    Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does.

    In this conversation we discuss:

    • The power of narrative positioning in marketing and the impact of storytelling on brand perception.
    • The concept of villains in marketing and the importance of storytelling in B2B marketing.
    • Roxy Music, not thinking wealthy enough, Buying London


    Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

    Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

    Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our four most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    Revolutionizing Parent-Teacher Communication with Kinder...

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    26 m
  • Dragon's Den, on track to do $3.5M in ARR, and Growing LinkedIn Audience to 125k Followers
    Jul 10 2024

    -> Watch on YouTube! Video: https://youtu.be/-Y43cR-_pZw

    Tom Hunt has tried and failed at 17 different businesses, but he's having a lot of success with Fame - a b2b podcast agency.

    His team is fully remote with 71 full-time employees and they're on pace to do about $3.5M dollars.

    We discuss:
    - what are the biggest lessons he's learned as a bootstrapper
    - how does an introvert lead a fully remote team
    - how did he grow his LinkedIn audience from 20k followers to 125k in two months


    Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

    Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

    Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our four most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    Revolutionizing Parent-Teacher Communication with Kinder...

    Más Menos
    24 m
  • Unlocking Productivity: Kelly Goss on No Code and AI for Business Automation
    Jul 3 2024

    If you want a better understanding on how to transform business operations from chaotic to streamlined using no code and AI, this is the episode for you.

    Kelly Goss is a leading expert in business process automation. In this episode, Kelly highlights the significance of starting with the basics before integrating AI and automation into your workflows.

    Kelly also explains the foundational principles of automation, the importance of understanding existing workflows, and how her company, Solvaa, helps businesses of all sizes achieve productivity gains. You will also learn about the vast integration possibilities with Zapier and the critical role of continuous improvement in achieving efficient automation.

    Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

    Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

    Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our four most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    Revolutionizing Parent-Teacher Communication with Kinder...

    Más Menos
    27 m

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