You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with broad targeting, the importance of creative diversity, setting realistic budgets, and letting go of ego. Tune in to learn how to optimize your Facebook ad campaigns for maximum effectiveness.

Key Topics:

• Why starting too broad with Facebook ads can be a mistake
• The importance of creative diversity in ad campaigns
• How to set realistic budgets for your Facebook ads
• Why you need to let go of ego and focus on the user

Follow Josh on social media
https://tiktok.com/@yoshibearj
https://www.instagram.com/goldstarsocialmedia
https://www.youtube.com/@yoshibearj
https://yoshibearj.com

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode31

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits, and leveraging Google My Business to track offline conversions. Whether you're a small business owner or a marketing professional, this episode is packed with actionable insights to help you maximize your local Google Ads campaigns.

Key Topics:

• Common challenges faced by local businesses in Google Ads
• Setting realistic budgets for local campaigns
• Optimizing for store visits and tracking offline conversions
• Leveraging Google My Business for local ads
• Tips for measuring the effectiveness of local campaigns

Learn more from Jack
https://www.linkedin.com/in/harrisonjhepp
https://industriousmarketing.co

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode30

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.

Ameet breaks down the jargon and complexities of tools like consent mode, enhanced conversions, offline conversion tracking, server-side tracking, and first-party data. Ameet explains what each tool does, why it's important, and how to prioritize their implementation.

Key Topics:

• Understanding consent mode and its role in respecting user privacy
• Leveraging enhanced conversions to protect user information and improve tracking accuracy
• Bridging the gap between online and offline conversions with offline conversion tracking
• Exploring the benefits of server-side tracking for enhanced security and performance
• Using customer lists and first-party data for personalized retargeting and audience segmentation

Follow Ameet on social media
https://ww.linkedin.com/in/adwordsgirl
https://www.instagram.com/adwordsgirl
https://twitter.com/adwordsgirl
https://www.facebook.com/adwordsgirl

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode29

Find Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro