In this episode of Insightly, we explore the evolving role of the Chief Data Officer (CDO) and its transition into Chief Data and Analytics Officer (CDAO). We discuss the growing significance of this role in both large enterprises and mid-sized organizations, touching on the key responsibilities such as data governance, ethics, data-driven decision making, data monetization, and data science/AI. We also delve into the challenges and opportunities of having a CDO/CDAO, the importance of fostering a data culture, and the benefits of integrating technology with strategic people management. Join us as we share insights from industry trends and client experiences, and extend an invitation to current CDOs and CDAOs to share their journeys with us.

00:00 Introduction and Welcome
01:01 The Evolving Role of the Chief Data Officer
03:45 Responsibilities of the Chief Data and Analytics Officer
05:03 Data Monetization and Its Implications
08:35 Challenges and Opportunities for CDOs
10:19 The Importance of Data Culture
12:33 Conclusion and Call to Action

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decisions can transform your products and services. If you’re looking for actionable insights on using your existing data to drive innovation and growth, this episode is for you!

00:00 Welcome to the Insightly Podcast

00:53 Introduction to Product Offering Innovation

01:33 Five Ways to Drive Innovation with Business Data

04:53 Selling Products Better

12:30 Identifying New Product Offerings

19:33 Bundling Products for Maximum Value

24:34 Mapping Product to Customer Type

26:00 Enhancing Customer Lifetime Value

32:25 Conclusion and Contact Information

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this mini-episode, we dive into the concept of digital transformation, explaining it as a process of modernizing a company's infrastructure to be more data-first. We discuss how traditional notions like moving to the cloud and building data storage are just tools, and emphasize the importance of having connected and usable data. We also highlight compelling statistics showing the benefits of a data-first strategy, such as being 20 times more likely to beat competitors to market with innovation and 11 times more likely to exceed revenue goals. Tune in to understand why prioritizing data can lead to better decision-making, enhanced agility, and higher job satisfaction among developers and data scientists.

00:00 Introduction and Setting the Stage

00:32 Understanding Digital Transformation

01:28 Data First Modernization

02:15 The Importance of Data Connectivity

04:20 Statistics and Benefits of Data First Approach

06:33 Applications Over Infrastructure

09:05 Conclusion and Call to Action

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this mini-episode, we dive into the intricacies of metric mapping within CRM systems. We discuss the process of defining objectives and translating them into actionable data points, stored across various platforms. The conversation sheds light on how to track and visualize key metrics, integrate data into CRMs, and the importance of understanding the journey and objectives of prospects, products, and customers. Join us for insights on beginning with curiosity and imagination in the world of data and for practical tips on how to start with metric mapping in your organization. Reach out to us with your thoughts or for more specific episode requests at hello at insightlypodcast.com.

00:00 Introduction and Episode Setup

00:40 Understanding Metric Mapping

01:32 Data Storage and CRM Integration

02:32 Mapping Customer Journeys

04:07 Collaborative Metric Mapping

06:09 Practical Applications and Final Thoughts

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode, we explore the pros and cons of using spreadsheets in business, acknowledging their utility but highlighting their limitations as companies grow. We discuss the challenges of scalability, data integrity, and the inefficiencies that arise from multiple users and departments relying on disparate spreadsheets. Tune in to understand when it's time to transition from spreadsheets to more robust data management solutions and how to ensure data accuracy and efficiency across your organization.

00:00 Introduction to the New Format

00:59 The Ubiquity of Spreadsheets

01:27 The Limitations of Spreadsheets

02:08 Challenges in Growing Organizations

03:42 Data Governance Issues

04:10 When Spreadsheets No Longer Serve You

05:17 Effective Data Analysis

08:12 Conclusion: To Spreadsheet or Not to Spreadsheet

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode, we sit down with Emily Stewart, Director of Digital Marketing and Data Analytics, and Leah Webb, Growth Analytics Manager, from Meritrust Credit Union. We explore their fascinating journeys into the field of data, starting from modest beginnings to becoming leaders in their roles. Emily and Leah share invaluable insights into the significance of problem-solving, maintaining strong vendor relationships, and cultivating a data-driven culture within their organization. We also discuss major digital transformation projects, like their custom CRM system and the creation of an engagement member metric. Tune in to get inspired by how data can drive both success and innovation in financial institutions.

00:00 Introduction and Excitement for the Interview

01:09 Meet the Guests: Emily Stewart and Leah Webb

02:26 Emily's Journey into Data Analytics

05:29 Leah's Path to Growth Analytics

07:39 Learning and Growing in Data Analytics

13:24 Challenges and Strategies in Digital Transformation

25:19 Building a Data-Driven Culture

34:49 Creating an Engaged Member Metric

39:31 Advice for Aspiring Data Analysts

44:09 Conclusion

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode, we tackle the often daunting topic of data privacy regulations. Jordan Walker will lead us through the conversation as we break down what GDPR is and its significance, especially for those of us in the US as we look at similar emerging regulations. We explore why data privacy matters, how it's set to impact global and US businesses by 2025, and what steps you can start taking today to protect your company. From understanding consumer rights to discussing practical tips for auditing your data practices, this episode is packed with insights to help you navigate and adapt to data privacy laws. If the words 'data privacy' send shivers down your spine, stick around—we're here to simplify it for you. Questions or need more help? Reach out to us at hello@insightlypodcast.com.

00:00 Introduction to Data Privacy Regulation

01:32 Understanding GDPR and Its Impact

05:00 Global and US Data Privacy Trends

08:01 Email Marketing and Data Privacy

16:45 Practical Steps for Businesses

22:52 Final Thoughts and Resources

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.

In this episode, we host our first-ever interview featuring Wichita's local data expert, Ted Kriwiel. Ted shares his journey into data science, beginning with a flag football league at age 19, and spanning to his recent tenure at Moonbase Labs. He discusses his hands-on experiences with building data solutions for Network Kansas, and how effective data visualization and storytelling can lead to meaningful improvements in nonprofit sectors. The conversation delves into the unique challenges and opportunities within nonprofit organizations, as well as strategies for maintaining flexibility and control over software use to prevent burnout and miscommunication. Tune in to this insightful discussion about the power of data and the importance of being the 'boss' of your software.

00:00 Introduction and Exciting Announcement

00:54 Meet Ted Kriwiel: Data Enthusiast

01:28 Ted's Journey into Data

02:00 From Flag Football to Data Dashboards

02:59 Self-Taught Data Skills

04:19 Early Data Projects and Discoveries

05:28 Building a Career in Data

07:36 The Birth of LionGraph

08:01 The Power of Data Storytelling

09:41 Creating a Data-Driven Culture

13:22 Transforming Nonprofits with Data

20:09 Ted's Passion for Nonprofits

21:27 Nonprofits and the Challenges They Face

22:33 Hypotheses on Nonprofit Frustrations

22:52 The Rapid Evolution of Software

23:47 The Complexity of SaaS Solutions

24:24 Flexible Tech Stacks for Nonprofits

28:37 The Pitfalls of Enterprise Software

35:01 The Importance of Being the Boss of Your Software

38:19 The Misuse of Communication Tools

40:30 Conclusion and Final Thoughts

Reach out to us by sending an e-mail to hello@insightlypodcast.com

Insightly is brought to you by InfoFluency and Bondfire Strategy.