• Insights & Innovators Podcast from MRII

  • De: edenp
  • Podcast

Insights & Innovators Podcast from MRII

De: edenp
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  • Resumen

  • Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
    Copyright 2024 All rights reserved.
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Economía Marketing
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Episodios
  • Research at the Strategy Table with Brett Townsend, Quester

    Research at the Strategy Table with Brett Townsend, Quester
    Nov 7 2024

    Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research Group, talks with Brett about how the industry has changed or needs to change from its academic roots to a discipline that drives business impact.

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    22 m
  • Transforming Market Research in Big Companies with Stephan Gans, Pepsico

    Transforming Market Research in Big Companies with Stephan Gans, Pepsico
    Oct 28 2024

    Is there a consumer insights revolution, and will that change how multinational corporations do research? Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at Pepsico, wrote the book, The Consumer Insights Revolution. Stan Sthanunathan, CEO i-Genie.AI talks with Stephan about future-proofing your business through the control of data and tools.

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    25 m
  • Five Lessons from a Market Research Entrepreneur with Dan Coates, YPulse

    Five Lessons from a Market Research Entrepreneur with Dan Coates, YPulse
    Oct 21 2024

    A veteran entrepreneur of five startups, Dan Coates, CEO of YPulse, shares the rollercoaster ride of starting research businesses. Join Katie Gross, Chief Customer Officer at Suzy as she talks with Dan about the skills needed to start and run a business. Dan shares about adapting to cultural and market changes, including the shortening attention span for young people, the sweet spot of his current business, YPulse.

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    27 m

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