• Intentonomics - The Shopper in Shorts Series - Shopper Focused Promotional Mechanics

  • Oct 16 2023
  • Duración: 7 m
  • Podcast

Intentonomics - The Shopper in Shorts Series - Shopper Focused Promotional Mechanics

  • Resumen

  • In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

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